Video of the Month: California Avocado 60-second Video Ad

  • May 13, 2024

The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season. The video is part of the “What’s Inside a California Avocado” campaign that spotlights “the California difference,” by going straight to the groves, showcasing growers and focusing on communication of locally grown and sustainably farmed.

This ad features two California avocado grower families: the Serratos and the Lambs. Check out the video here.

The video ad is running through a variety of media partners and platforms, including as a pre-roll ad through CAC’s YouTube channel. To date, the CAC pre-roll ad (in all lengths) has garnered more than 2.1 million views and has a view rate of nearly 92% (industry benchmark is 30%).

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