California Avocados Help Four Seasons Distributors Put “Value” in their Added-Value Wholesale Services
California avocados have gone to the front of the line with key Northeastern independent retailers. Leading with massive displays utilizing California Avocado Commission-provided messaging materials, the wholesaler Four Seasons has proven itself a worthy addition to the CAC family of customers in 2026.
Running through the end of August, these displays are required for participation in their 90-day summer-selling season contest. Winners will enjoy a trip to So Cal where they will visit a California avocado grove and packing house facilities.
Foodservice Partnerships Celebrate the California Avocado Season
Foodservice companies who partner with CAC help promote California avocado season to their guests, both at the point-of-purchase and through their marketing channels; this is all while also buying cases of California avocados for the weekly menu. CAC foodservice partners range from commercial chain restaurants such as Denny’s and Mixt, to “on-site” locations such as college campuses and large-volume corporate cafeterias for companies like Nike or Capital One.
This year, the Commission was successful in recruiting 15 restaurant chains who purchased and promoted their use of California avocados on their menu. California avocados were promoted on menus throughout the state of California from May 1 to August 18.
