New California Avocado Merchandise Ready for the Holidays
Throughout the month of November, as holiday shopping kicked into gear, the California Avocado Commission added fun new items to the online California avocado merchandise shop. Social posts on Black Friday and Cyber Monday encouraged consumers to gift friends and family with the California avocado-themed gear. The posts featured a variety of newly available merchandise that appeals to a wide range of California avocado fans who, when they publicly wear or use the items, help extend the California avocado marketing campaign year-round, boost awareness of the fruit and bolster demand.
The new California avocado-branded items on Shop.CaliforniaAvocados.com range from t-shirts and hoodies, to posters, aprons and beach towels. In keeping with CAC’s strategy to offer products made domestically and reinforce the “local” nature of California avocados, all of the new merch is made in the USA. Accessories include a new assortment of California avocado stickers retailing at $5 per pack, eight poster reprints of California avocado ad campaign designs retailing at $30 each, a California Avocado Best Friends Mug ($24), a California Waves Beach Towel ($48) and a California Taste Apron ($38) ideal for culinary creativity in the kitchen. The newest clothing items include a Colors Long Sleeve T-shirt, retailing at $44, a Creativi-T-shirt for $28, and a Wonder Hoodie and Wonder Sweatpants, each retailing at $69. Two of the newest items were designed to spur social conversations: a California Avo Head Hat perfect for tailgating, sports events and more ($31); and a California Avocado Pit Pillow designed for expectant mothers who want to cozy up with an avocado-shaped pillow ($75). Three new additional items will be added to the online merchandise shop in the near future: a Best Friends Crewneck Sweatshirt ($69), a California Avocado Carry-All Pouch ($10) and a California Avocado Laptop Sleeve ($25).
To increase awareness of the California avocado-themed items during the holiday shopping season, the Commission is showcasing the new offerings on its social media platforms. To make it simple for consumers to purchase items that appear in their Instagram and Facebook feeds, the Commission utilizes Shopify, which integrates with the platforms and allows shoppers to click on an item and seamlessly purchase it online. In addition, the Commission is offering free shipping on Shop.CaliforniaAvocado.com through 12/31/21 to pique the interest of budget-conscious consumers.