The University of California is hosting an Ag Experts Talk focused on avocado pest management in California. The online session will take place September 4 from 3:00 – 4:00 p.m.
The California Department of Food and Agriculture Produce Safety Program has launched its Farm Data Repository website (or PSP Portal) that allows growers to view their own digital farm inspection records and reports and to verify and update records. Learn more.
In preparation for a potentially larger crop in 2025, representatives from the California Avocado Commission’s Marketing team and its consumer marketing agency, Curious Plot, coordinated a video and photo shoot in the groves of three California avocado farmers — Hayden Mcintyre, Jim Miller and his son Daryn Miller, and Andy Sheaffer and his sons.
During the Fourth of July holiday in the California region, strong supply of California avocados helped boost retail sales. Overall supply of avocados from all sources for the two weeks leading up to the Fourth of July holiday shopping period reached nearly 102 million pounds.
During peak season CAC hosted retail sales contests, promoted Calfiornia bagged and GEM avocados with key retail partners and supported retail partners with AvoScore cards that provide a comprehensive understanding of how California avocados are performing year-over-year and during the California season in the retail marketplace.
