GreenSheet | September 1, 2022

The California Avocado Commission Board of Directors are hosting district meetings on September 13 (Ventura) and September 20 (Fallbrook) to directly connect with grower constituents, provide an update on Commission operations and gather input from growers.

The National Weather Service has issued excessive heat watches and warnings in the coming days for the entire California avocado growing region. Learn more.

The upcoming Ventura County Water Crisis and California Drought Forum will feature local water experts who will discuss the threats of the extreme drought and potential regional aridization conditions in the county and state. Learn more.

This season, the California Avocado Commission partnered with five influential brand advocates to reach likeminded audiences and consumers via engaging recipes, blog posts, photography and social media posts celebrating the Golden State fruit.

From February through early August, custom California avocado retail digital promotions ran on the social channels, digital platforms and mailers of targeted top-tier retailers. These multi-platform promotions, which complemented the California Avocado Commission’s own digital retail marketing promotions, showcased California avocado-specific messages and California Avocados branding.