GreenSheet | October 2, 2025

Pagiocerus frontalis (Pf) is a tiny weevil native to South America, Central America, Mexico and the Southeastern United States. Presumably, it does not occur naturally in California; the California Department of Food and Agriculture first identified it being present in San Diego County in 2010.

To help build brand loyalty and maximize communication opportunities with the California Avocado Commission’s list of email newsletter subscribers, CAC designed a program to increase the subscriber list, developed a regular cadence of compelling content and implemented new engagement tactics including geo-targeting.

Learn more about CAC's peak season record-setting social media engagement, retailer social campaigns, visits to UCLA and Cisco, and IFPA publicity preparation.