GreenSheet | November 4, 2022

Ken Melban, who joined the California Avocado Commission in 2011 as director, issues management, has been promoted to vice president of industry affairs and operations. Learn more.

The 10th World Avocado Congress will provide industry members the opportunity to discuss the current challenges facing avocado growers including post-pandemic recovery, logistical issues, climate change and the uncertainties created by the war in Ukraine.

The Ventura County Resource Conservation District is hosting a series of free Virtual Wildfire Speaker seminars to help California residents prepare for wildfire season. These sessions provide residents with the opportunity to engage with wildfire experts.

California Governor Gavin Newsom signed two bills that provide relief to victims of recent wildfires. Learn more about Assembly Bill 1249 and Senate Bill 1246.

Shoppers recognize Bristol Farms stores for their attractive and custom produce departments, therefore the retail chain is an ideal partner for promoting California avocados to build loyalty and awareness of the brand. Throughout the month of August, 19 produce managers in Bristol Farms and Lazy Acres stores across Southern California participated in a CAC promotion and sales contest.