Industry indicators have predicted a 306 million pound California avocado crop for 2022. To help the California Avocado Commission fine tune that estimate and better predict the harvest flow to market, California avocado growers are encouraged to complete CAC’s annual crop estimate survey.
The University of California Small Farms Program is designed to help small-scale farm operators manage the challenges they face with field and marketing research focused on this sector of the industry. Learn more.https://sfp.ucanr.edu/marketing/
On March 16, more than 150 industry members gathered at the Langham Hotel in Pasadena, California for the Fresh Produce and Floral Council Membership Luncheon. The luncheon sponsorship offered the California Avocado Commission an impactful opportunity to build awareness of and loyalty to the fruit.
From March 1 – 3, the California Avocado Commission foodservice team attended the National Association of College and University Food Services Pacific/Continental regional conference, building relationships with West Coast-based college and university foodservice directors to help encourage demand for and loyalty to California avocados.