GreenSheet | May 18, 2023

The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity and better understand and address the challenges growers face.  By completing the survey, California avocado growers can help the Commission fine tune the California crop estimate.

The California Avocado Commission currently has two alternate producer seats available on the CAC Board of Directors. The available positions are for districts 3 and 4 with the terms of office ending October 31, 2023.

The California Avocado Commission is seeking candidates for its board of directors’ public member position. This volunteer position — which will run through October 31, 2024 — provides the member with an opportunity to represent the community and have a voice in the future of the California avocado industry.

The Ventura County Resource Conservation District is hosting two Irrigation and Nutrient Management Field Tours on June 1 (3:00 – 6:00 p.m.) and June 2 (9:00 a.m. – 12:00 p.m.) in Somis, California. Growers need only attend one session.

To help organic producers mitigate risk, assist growers with the costs associated with transitioning to organic production and expand the organic market, the U.S. Department of Agriculture has supports in place as part of its Organic Transition Initiative.

The presentation from the California Avocado Commission's series of annual meetings is now available. The presentation provides an overview of the current state of the industry and the priorities of the Marketing, Production Research and Industry Affairs teams.

The California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, where R&D/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains across the nation gathered — offering CAC the opportunity to expand its target base of chain and high-volume independent contacts.

To drive awareness and excitement for the California avocado season, the California Avocado Commission conducted consumer public relations outreach in early April, including the distribution of a press release and a mat release, which is a short feature story designed to read like a newspaper article, making it easy for publications to pick up and run as is.