GreenSheet | March 4, 2025

CAC encourages members of the California avocado industry to attend the upcoming CAC 2025 Annual Meetings that will be held in March at three different locations within California avocado growing regions.

The Hass Avocado Board seeks to strengthen the global avocado industry by maintaining and developing demand within the U.S. market. HAB provides supply and market data, conducts nutrition research, educates health professionals and brings industry leaders together to make avocados America’s most popular fruit.

The Specialty Crop Ag Workforce Development Program is conducting an employer survey to better understand the workforce needs in agricultural production, processing and support services while identifying current gaps in workforce skills and education. Data will be used to shape workforce training programs.

Learn more about CAC's consumer marketing plans for the upcoming season, a planned media grove tour and a California avocado season kick-off retail influencer event.