GreenSheet | January 3, 2023

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

CAC Field Day: Preventing Alternate Bearing Patterns and Freeze/Frost Protection

  • Dec 22, 2022

The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.

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CAC GEM Forum Presentation Available Online

  • Dec 22, 2022

A copy of the presentation from the December 20 California Avocado Commission GEM Forum is available online. 

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CAC Publishes 2023 California Crop Estimate and Projections

  • Dec 31, 2022

In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.

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Avocado Café Webinar — Biostimulants and New Products

  • Jan 03, 2023

On January 11, from 8:00 a.m. – 10:00 a.m., the Avocado Café is hosting a free webinar concerning biostimulants and the testing process for new products. Learn more about the webinar.

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2021-2022 California Avocado Marketing Performance Highlights

  • Dec 21, 2022

At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as research highlights — follows.

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