The Avocado Café will host a free grower webinar, “Productivity of Avocado: How the Interplay of Light and Vegetative Vigor Influences Yield,” moderated by Dr. Mary Lu Arpaia. Learn more.
On February 11, the California Avocado Commission began engaging with officials concerning reports that the U.S. Department of Agriculture, Animal and Plant Health Inspection Service suspended the import of avocados from Mexico. On February 14, the Commission followed up on the issue by submitting a letter to USDA Secretary Vilsack.
The UC Cooperative Extension is offering a free Organic Agriculture Seminar Series for Growers. The weekly series takes place on Tuesdays, through March 8, from 12:00 p.m. – 1:00 p.m. via Zoom.
The California Small Farm Conference, which will be held from February 27 – March 3, will offer four days filled with more than 50 online workshops, forums and videos as well as one day with small, in-person regional sessions in communities across the state.
California avocado merchandise, available on ShopCaliforniaAvocado.com, is a very visible and effective means of driving brand awareness year-round. The online merch shop, which was launched in fall 2020, was updated in fall 2021 with new merchandise designed to pique consumer interest prior to the holiday shopping season.