Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | December 1, 2025
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Dec 1, 2025
The San Diego County Water Authority Board of Directors voted to renew the Permanent Special Agriculture Water Rate, which began in its current form in 2020. The renewal ensures producers in the region will continue to have access to discounted water in future years. Currently, more than 1,000 farmers are enrolled in the PSAWR program across 11 retail water agencies.
Nov 29, 2025
Due to the significant rain events in Ventura County, the U.S. Department of Agriculture is investigating the extent of damage incurred by agricultural operations in the county to determine whether a disaster has occurred. Once a disaster is declared, the USDA can then open applications to aid programs.
Nov 26, 2025
The USDA has opened applications for Stage 2 of the Supplemental Disaster Relief Program for producers who suffered crop, tree, bush or vine losses due to natural disasters that took place in 2023-24. Stage 2 provides support for losses not covered by Stage 1 of SDRP — including uninsured impacts and quality losses.
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Nov 28, 2025
Learn more about CAC's late season retail push, diverse foodservice restaurant chain California avocado promotions and trade public relations efforts that secured more than 11 million impressions.
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Nov 21, 2025
The 2025 marketing campaign saw notable successes and significant wins, ultimately measuring an increased preference for California avocados among Californian avocado purchasers at 61% (up from 53% in 2024) and an increased value perception of California avocados, with 66% willing to pay more for them (up from 57% in 2024).