On August 17, California avocado growers can attend a free Avocado Varieties Discussion online or in person from 1:00 – 3:00 p.m. The live session will take place at 669 County Square Drive in Ventura, California.
The California Department of Food and Agriculture is hosting several in-person and virtual listening sessions to gather input from agricultural stakeholders concerning the 2023 Farm Bill. Attendees will have the opportunity to provide input concerning California’s agricultural priorities as they pertain to the Farm Bill.
By establishing collaborative promotional partnerships with targeted retailers, the California Avocado Commission helps secure distribution — and builds demand — for the fruit during peak season. The Commission developed and executed a variety of retail promotions this season and the following article highlights two of those programs.
California Avocado Commission Online Marketing Director Zac Benedict was added to Produce Business magazine’s prestigious 40 under Forty Rising Stars of Produce list — an international list of 40 of rising entrepreneurs and leaders who have shaped the produce industry in a very short time period and are paving the way for what comes next.