Image In This Issue Post-Fire Grove Management and Recovery Chair's Report: To Pick, or Not to Pick Better Growing: Preparing for Cold Winter Conditions The Evolving Consumer: CAC Market Research Data Provides Insights Winter 2024/25 Featured California Avocado Recipes Ken Melban Executive Notes: USDA’s Mexico Avocado Inspections and HAB Assessment Rate 2024 California Avocado Marketing Key Performance Indicator Report 2024 California Avocado Acreage Report Available Online Handlers' Report: Avocado Season Shaping Up Well for California Growers Terry Splane Executive Notes: 2025 Marketing Plan Preview SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April