Image In This Issue Terry Splane Executive Notes: Embracing a Bright Future in 2024 - Strategic Shifts to Drive Success Commission Showcases California Avocados at Global Produce and Floral Show and Evaluates Future Plans 2023 Consumer Research Insights Winter 2024 Featured California Avocado Recipes Ken Melban Executive Notes: Tackling Grower Challenges - A Big Part of CAC’s Agenda Commission Selects New Consumer Marketing Partner: Curious Plot Chair’s Report: Meet Your 2024 Executive Committee Managing Avocados Before and After a Wildfire Handlers' Report: Spring to Offer Opportunities for California Fruit From Your Commission: 2024 Crop Projections 2023: The Year of the Fruit Fly SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
