Image In This Issue Chairman’s Report CAC Board Considers Section 201 Investigation Winter: Time to Prepare for the Year Ahead California Avocado Merchandise Shop Now Online California Avocado Growers Make Significant Mark on State’s Economy Meet the Executive Committee Of the California Avocado Commission Proactive IPM of the Big Avocado Seed Weevil, Heilipus lauri (Coleoptera: Curculionidae) Results of the 2020 CAC General Election and Election of Board Officers CAC’s Advocacy Efforts Result in Direct Benefit to Growers Dr. Manosalva Awarded Grants for Rootstock Breeding and Organic Disease Management Projects California Could Have Strong Marketing Year in 2021 Message from the President Outstanding Marketing Accomplishments Despite Challenging Year Re-launched CaliforniaAvocado.com Provides Improved User Experience Blogger Advocates Continue to Inspire and Educate Consumers CAC Board Reduces Assessment Rate for the Second Year While Increasing Marketing Budget Sayer Returns to Ranch After Navy Career Industry Leaders Explore Challenges and Opportunities at Virtual Trade Shows SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April