Image In This Issue California Avocado Social Media: A Fresh Approach to Consumer Engagement From Your Commission: 2024 CAC Board of Directors Election Terry Splane Executive Notes: The Importance of Listening Restaurant Chain Promotions Build Peak-Season Demand with California Avocado Menu Offerings Retailers, Influencers and Media Partners Celebrate Peak-Season California Avocado Month Handlers' Report: 2024 Crop Produces Surprising Volume; 2025 Should Surpass It Better Growing: Irrigation Basics - From the Ground Up Summer 2024 Featured California Avocado Recipes Ken Melban Executive Notes: Politics of Trade CA AvoTech: New Things to Know About Avocado Lace Bug SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
