Image In This Issue Handlers' Report: 2024 Crop Produces Surprising Volume; 2025 Should Surpass It Better Growing: Irrigation Basics - From the Ground Up Summer 2024 Featured California Avocado Recipes Ken Melban Executive Notes: Politics of Trade CA AvoTech: New Things to Know About Avocado Lace Bug California Avocado Social Media: A Fresh Approach to Consumer Engagement From Your Commission: 2024 CAC Board of Directors Election Terry Splane Executive Notes: The Importance of Listening Restaurant Chain Promotions Build Peak-Season Demand with California Avocado Menu Offerings Retailers, Influencers and Media Partners Celebrate Peak-Season California Avocado Month SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April