Image In This Issue Retailers Build Demand for California Avocados with Combination of In-store and Digital Tools Understanding Soil, Leaf and Water Analyses Good Summer Prices Anticipated for California Fruit State of the Avocado Category Report Chuck & Pete Dal Pozzo: Enjoying Their Second Careers CaliforniaAvocado.com Now Even Faster and Easier to Use Message from the President 2021 CA Mid-Season Crop Update Commission Pursues Grower Profitability Study Guatemala Avocado Group Looking at U.S. Market Commission Successfully Argues Threat of Avocado Seed Moth from Ecuador Avocado Best Harvest Practices Full Slate of Programs Bring California Avocados to Restaurant Menus Chairman's Report Determining Whether You Should Pay for Avocado Pollination Services Consumer Public Relations Kicks-Off the 2021 Season SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April