Image In This Issue Chairman's Report Managing Avocados During Drought UCR Researcher Spends Career Focusing on Avocado and Citrus PSHB Research Update CAC Hosts Government Regulatory Tour The Ambrosia Beetle in Israel Annual Grower Meetings Focus on the Future 2014 California Avocado Inventory Survey Results Avocado Plant Breeding Takes a Leap Forward Commission Hosts Annual Field to Table Grove Tour Short California Crop But a Good Season Message from the President Spotlight on Kroger A Landmark Season for California Avocado Advertising CAC Campaign Capitalizes on Growth in Breakfast Use 2015 Mid-Season Crop Update Israeli Researchers Visit California Grower Profile - Steve Serrao SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April