Image In This Issue Message from the President Point of Origin Labeling Gaining Traction Better Growing: Canopy Management for Avocados Short Crop Leads to Strong Market 2014 Mid-Season Crop Update California Avocado Commission Promotes Avocados for Summer Snacking CAC 2014 Annual Meetings: Vision 2025 Impact on Programs Explored Hawaii Gains Limited Access to Mainland Market Chairman's Report CAC Season Opener Activities Integrated Promotion Campaigns Provide Premium Brand Positioning Drought Impacts Feared 2013 California Avocado Acreage Inventory Update Grower Profile: David Ross High Density Avocado Production: Could this be the Future for California Growers? 2014 CAC General Election Commission Questions FDA's Avocado Sampling Assignments Determining Water Use Efficiency PSHB and Fusarium Dieback Update SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April