Image In This Issue From Your Commission: CAC Accepting Nominations for Three Board Vacancies Spring 2025 Featured California Avocado Recipes Ken Melban Executive Notes: CAC Calls for USDA to Take Control of Mexico Avocado Inspections Hass Avocado Crop Water Use: An Analysis for California Production Systems Growers Encouraged to Complete CAC’s Annual Crop Survey Consumer Marketing to Engage Consumers Via TV, Digital and Out-of-Home Platforms Terry Splane Executive Notes: California Avocado Advertising Creative Evolution Evolution and Expansion of 2025 Consumer Campaign Optimism Permeates 2025 Annual Meetings Handlers' Report: 2025 California Avocado Season Exudes Good Vibes SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
