Image In This Issue Handlers' Report: California Growers Producing More Volume than Estimated California Avocado Growers Engage with Commission Staff at 2024 Annual Meetings Retail Trade Advertising and Public Relations Campaigns Showcase Benefits of Carrying California Avocados Chair's Report: Focusing on Key Concerns Do You Have Enough Water to Grow Avocados? Avocado Pits: Are You Missing Out on the Best Part? Spring 2024 Featured California Avocado Recipes Ken Melban Executive Notes: Where We Are & Where We Are Going Meet Your Retail Marketing Directors New Ad Campaign Goes Straight to the Groves SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April