Image In This Issue California Avocado Growers Engage with Commission Staff at 2024 Annual Meetings Retail Trade Advertising and Public Relations Campaigns Showcase Benefits of Carrying California Avocados Chair's Report: Focusing on Key Concerns Do You Have Enough Water to Grow Avocados? Avocado Pits: Are You Missing Out on the Best Part? Spring 2024 Featured California Avocado Recipes Ken Melban Executive Notes: Where We Are & Where We Are Going Meet Your Retail Marketing Directors New Ad Campaign Goes Straight to the Groves Handlers' Report: California Growers Producing More Volume than Estimated SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April