Image In This Issue Understanding Water Movement in Soils Nielsen Brand Effect Study Helps CAC Direct Consumer Advertising Growers Help Tell the California Avocado Story Message from the President: Hope Springs Eternal Better Growing: ProGibb LV Plus Special Local Needs Registration Renewed Global Perspectives: China’s Avocado Production and Imports on the Rise Food Industry Pro Takes Over Marketing Role CAC Salutes International Women’s Day Issues Watch: Commission Considers Industry Sustainability Certification Grower Profile: Camlam Farms - Deep, Deep Roots and a Promising Future Handlers' Report: Later Start to Season Should Aid California’s Marketing Efforts 2023 Consumer Media Aims to Engage, Inform and Entertain Targeted Customers SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April