Image In This Issue Commission Highlights Environmental Contributions of California Avocado Groves Chairman's Report 2020 California Avocado Tracking Study Highlights Smaller Crop Should Produce Better Pricing Reaching Targeted Consumers Through Creative Media and Social Introducing the New California Avocado Consumer Ad Campaign CAC Releases Updated 2021 Crop Volume and Harvest Projections Telling the California Avocado Story Through Videos Statewide Grower Referendum Affirms Continuation of California Avocado Commission Avocados Help Diversify Mellano & Co. USDA Announces Pandemic Assistance for Producers Program Message from the President GEM Avocado Fruit Scarring Causes and Preventive Measures The Latest on Laurel Wilt Avocado Establishment & Production Costs & Profitability Analysis in High Density Plantings 2020 California Avocado Acreage Update California Avocados Perform Well Despite Tumultuous Year SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April