Image In This Issue Little and Often: Key to Maximizing Fertilizer Use in Avocado World Avocado Organization Launches; Eyes European Promotions Avocado Tree Decline: What's Happening to Our Trees? #BigGameAdd: Instant Replay Trade Advertising: An Integral Part of the Commission Effort The Food Safety Modernization Act: How Does It Impact You? Chairman's Report From Ornamentals to Avocados: The Journey of One Grower The 2015-2020 Dietary Guidelines Market Should Improve As Season Progresses California by Nature Trade Marketing Team Prepares for California Avocado Season Commission Hosts EPA Officials in SHB Infested Areas; Secures Additional Research Funding The Complexities of International Trade 2014-15 CAC Annual Report Now Online Drought Management Conference Targets Tree and Vine Crops Message from the President SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April