Image In This Issue Coping with Drought PSHB Outreach Moves Forward Beetle Found in Commercial Avocado Grove Message from the President Grower Profile: Jeff Dillman Inaugural Field Day Demonstrates Overwhelming Support and Interest in CAC’s Outreach Efforts Increasing Demand for California Avocados Through Consumer Advertising Drought Emergency Brings Challenges to CAC Water Pricing Campaign Factors Influencing Avocado Fruit Set and Yield Chairman's Report CAC’s 2012-13 Annual Report Goes Digital Introducing the CAC Blog Better Growing: The Architecture of Avocado Trees and Why it Matters Behind the Scenes: Introducing the CA Avocado Season to Retailers and Foodservice Global Perspectives and Handlers Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April