Image In This Issue Panel Explores Avocado Cover Crops CAC Extends Media Buy To Support Late Season Volume Field Price, Extra Volume Takes Sting Out of Short Crop A Preview of the 2019 PMA Fresh Summit Message from the President High Density Groves: Fact or Fiction? Avocado Fertilization: The Macronutrients Secretary of Agriculture Perdue Visits California Avocado Grove Busting Avocado Myths To Build Brand Loyalty Chairman's Report Beach House Serves as Touchstone for a Family Farming Operation Opportunities Available for Spanish Avocados Showcasing CAC's Targeted Retail And Foodservice Programs SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April