Image In This Issue Message from the President Chairman's Report CAC Extends Media Buy To Support Late Season Volume Secretary of Agriculture Perdue Visits California Avocado Grove Showcasing CAC's Targeted Retail And Foodservice Programs High Density Groves: Fact or Fiction? Beach House Serves as Touchstone for a Family Farming Operation Field Price, Extra Volume Takes Sting Out of Short Crop Busting Avocado Myths To Build Brand Loyalty Panel Explores Avocado Cover Crops Avocado Fertilization: The Macronutrients Opportunities Available for Spanish Avocados A Preview of the 2019 PMA Fresh Summit SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April