Image In This Issue Message from the President Food Safety Certification Key to Future Marketability of California Avocados California Avocados and the California Avocado Commission – A Unified Identity California Avocado Month Activities Reach Millions Tours Serve Slice of Avocado Life To Retail, Foodservice and Media Influencers Production Research: Leaner and More Focused Chairman's Report Summer Fun: Avocados Garner Much Consumer Attention This Year Shot Hole Borer Research and Monitoring Programs Evolving High Density Planting for Avocado Production: A Chilean Perspective Reason for Optimism in 2017 Avocado Marketing Dependent On World Supplies and Demand CAC’s Peak Season Consumer Events Garner Lasting In-Person Impressions Grower Profile: Maura Lundy A Year of Extremes SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April