Image In This Issue 4th of July Breaks Consumption Record California Avocado Recipes Encourage Demand CAC Leads Appeal Before MWD Board Message From the President Soil Moisture Technology and Irrigation Management PSHB and Fusarium Dieback Update Change on the Horizon for CAC's Food Safety Program Didn't Meet Expectations But It Was A Good Season Labor Issues Offer Big Challenges in Brazil Chairman's Report Grower Profile - Jay Ruskey Blogger Outreach Generates Millions of Impressions Optimizing Irrigation Management Through Soil Water Monitoring Promotions Encourage Sales of California Avocados SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April