Image In This Issue Message from the President: USDA Returning Inspectors to Mexico; USMCA Renegotiations Begin in 2026 Retail California Avocado Promotions Reach New Heights Handlers' Report: The 2025 Season Was a Matter of Timing Consumer Marketing Performance Exceeds Expectations 2025 California Avocado Acreage Report Now Available Chair's Report: Standing Together Is How We Succeed Fall Featured Recipes: Recipe Videos Are Valuable Marketing Tools The Cost of Managing Invasive Pests Pesticide Resistance Issues Facing California Avocado Marketing Executive Notes: How Can We Measure Marketing Success? 2025 California Avocado Foodservice Program Participation Up by More Than 30% SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
