Image In This Issue Optimism Permeates 2025 Annual Meetings Handlers' Report: 2025 California Avocado Season Exudes Good Vibes From Your Commission: CAC Accepting Nominations for Three Board Vacancies Spring 2025 Featured California Avocado Recipes Ken Melban Executive Notes: CAC Calls for USDA to Take Control of Mexico Avocado Inspections Hass Avocado Crop Water Use: An Analysis for California Production Systems Growers Encouraged to Complete CAC’s Annual Crop Survey Consumer Marketing to Engage Consumers Via TV, Digital and Out-of-Home Platforms Terry Splane Executive Notes: California Avocado Advertising Creative Evolution Evolution and Expansion of 2025 Consumer Campaign SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
