Image In This Issue Message from the President Chairman's Report Sustainability, Produce Safety Rule & International Markets Avocado Decision Support Tools Now Available Engaging with California Avocado Fans at Local Events California Avocado Commission Prepares for the Future Avocados and Education: A Family Tradition Allesbeste Boerdery, Kwekery and Padstal 2017/18 Mid-Season California Avocado Crop Update Using Soil Moisture Sensors to Schedule Avocado Irrigation - First Year Trial Report Fresh Consumer Advertising Campaign for California Avocados Multi-faceted Early Season Campaign Reaches Consumers at Home & on the Go Three Retired Retail Veterans Offer Perspective on the Rise of the Avocado Understanding Avocado Branch Canker ProGibb LV Plus® Plant Growth Regulator to Increase Fruit Size and Yield of Avocados Increased California Volume Expected on Back End SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April