Image In This Issue Understanding Avocado Branch Canker Chairman's Report Avocados and Education: A Family Tradition Multi-faceted Early Season Campaign Reaches Consumers at Home & on the Go Engaging with California Avocado Fans at Local Events Using Soil Moisture Sensors to Schedule Avocado Irrigation - First Year Trial Report ProGibb LV Plus® Plant Growth Regulator to Increase Fruit Size and Yield of Avocados Sustainability, Produce Safety Rule & International Markets Allesbeste Boerdery, Kwekery and Padstal Three Retired Retail Veterans Offer Perspective on the Rise of the Avocado Message from the President California Avocado Commission Prepares for the Future Fresh Consumer Advertising Campaign for California Avocados Increased California Volume Expected on Back End Avocado Decision Support Tools Now Available 2017/18 Mid-Season California Avocado Crop Update SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
