Image In This Issue Consumer Ad Campaign Reminds Consumers the Best of California is Inside Every AvoCAdo From Musician to Physician to Grower - Norm Kachuck's Not-So-Linear Journey Message from the President Leveraging the Genomic Landscape of Avocado for Breeding Purposes Commission Receives Marketing Excellence Awards from Produce Business Mangazine for Eight Consecutive Years The Commission's Trade Marketing Plan Aligns with Consumer Campaign Organic Avocado Sales on the Rise Chairman's Report CAC Consumer Public Relations Kicks off 2020 Farm Workforce Modernization Act & China Trade Addressed A Disease of Many Names: Botryosphaeria, Avocado Branch Canker, Dothiorella Canker SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April