Image In This Issue Chair's Report: Standing Together Is How We Succeed Fall Featured Recipes: Recipe Videos Are Valuable Marketing Tools The Cost of Managing Invasive Pests Pesticide Resistance Issues Facing California Avocado Marketing Executive Notes: How Can We Measure Marketing Success? 2025 California Avocado Foodservice Program Participation Up by More Than 30% Message from the President: USDA Returning Inspectors to Mexico; USMCA Renegotiations Begin in 2026 Retail California Avocado Promotions Reach New Heights Handlers' Report: The 2025 Season Was a Matter of Timing Consumer Marketing Performance Exceeds Expectations 2025 California Avocado Acreage Report Now Available SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
