Image In This Issue Message from the President: USDA Returning Inspectors to Mexico; USMCA Renegotiations Begin in 2026 Chair's Report: Standing Together Is How We Succeed Marketing Executive Notes: How Can We Measure Marketing Success? Consumer Marketing Performance Exceeds Expectations The Cost of Managing Invasive Pests Retail California Avocado Promotions Reach New Heights Fall Featured Recipes: Recipe Videos Are Valuable Marketing Tools 2025 California Avocado Foodservice Program Participation Up by More Than 30% 2025 California Avocado Acreage Report Now Available Pesticide Resistance Issues Facing California Avocado Handlers' Report: The 2025 Season Was a Matter of Timing SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
