Winter Issue of From the Grove Available Online

The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.

Highlights from the current issue include:

• A profile of the Commission’s Executive Committee members including Chair Jason Cole, Vice Chair Rachael Laenen, Treasurer Maureen Cottingham and Secretary Daryn Miller
• An overview of CAC’s strategic shifts for the 2024 season, provided by CAC Vice President of Marketing Terry Splane
• Highlights from CAC Vice President, Industry Affairs and Operations Ken Melban concerning the urgent issues the Commission has been addressing on behalf of California avocado growers
• An inside look at the Commission’s presence at the Global Produce and Floral Show
• An introduction to Curious Plot, CAC’s new agency of record
• Consumer research highlights based on data from CAC’s annual California Avocado Tracking Study and new research conducted by Curious Plot
• A California avocado recipe showcase
• A review of the unusually high number of fruit fly detections and current relevant quarantine protocols
• Best practices for managing California avocado groves before and after a wildfire event
• A summary of 2024 crop volume and monthly harvest projections
• Insights from California avocado handlers about the upcoming spring California avocado season