Marketing News
Season Opener Public Relations Event in San Diego County Spreads News of California Avocado Availability
California avocado growers in the San Diego region are among the first to harvest their fruit, providing local grocers and consumers with a first taste of the season’s fresh crop. To generate excitement and build awareness about the start of the California avocado season, the Commission invited nine well known San Diego-focused influencers on a grove tour and retail sampling event.
Video of the Month: California Avocado Season Opener Public Relations Event
The California Avocado Commission’s featured Video of the Month for April 2024 is an approximately one-minute video highlighting a unique consumer public relations event in conjunction with a premium California retailer, Gelson’s.
March 2024 Marketing Digest
Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations.
Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
Retail Trade Advertising Campaign Encourages Retailers to “Count on California Avocados”
To keep California avocados top-of-mind prior to and during the California avocado season, the California Avocado Commission’s retail trade advertising campaign will run print and digital ads in national and regional targeted publications recognized for their high-quality content and editorial.
Commission to Launch New Consumer Ad Campaign Focused on Local and Sustainable Story
Beginning in mid-February, CAC started filming California avocado groves and growers who will be featured in the 2024 consumer advertising campaign. The new creative will spotlight the California difference by showcasing the very people and places integral to producing the fruit, with messaging that focuses on locally grown and sustainably farmed.
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