Marketing News

Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings

  • Mar 12, 2024

From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.

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Retail Trade Advertising Campaign Encourages Retailers to “Count on California Avocados”

  • Feb 29, 2024

To keep California avocados top-of-mind prior to and during the California avocado season, the California Avocado Commission’s retail trade advertising campaign will run print and digital ads in national and regional targeted publications recognized for their high-quality content and editorial.

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Commission to Launch New Consumer Ad Campaign Focused on Local and Sustainable Story

  • Feb 28, 2024

Beginning in mid-February, CAC started filming California avocado groves and growers who will be featured in the 2024 consumer advertising campaign. The new creative will spotlight the California difference by showcasing the very people and places integral to producing the fruit, with messaging that focuses on locally grown and sustainably farmed.

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Video of the Month: The Lyall Family

  • Feb 13, 2024

The California Avocado Commission’s featured Video of the Month for February 2024 is a profile of the Lyall family — a multi-generational family of California avocado growers with groves in Pauma Valley.

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February 2024 Marketing Digest

  • Feb 07, 2024

The California Avocado Commission is trying something new this year: once per month we will provide a “Marketing Digest” with very brief updates on a variety of topics. We will include summary headlines so if you only have time to scan the topics at least you will get a little information about marketing support.

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Marketing Puts Elevated Focus on Trade Customers

  • Jan 23, 2024

The California Avocado Commission Marketing team has created a game plan for 2024 designed to elevate efficiency and effectiveness in 2024. Due to economic conditions and budget cuts versus 2023, no stone was left unturned as the team strived to optimize investment and drive successful results

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