The California Avocado Commission has utilized consumer tracking studies for more than 20 years to assess consumer preferences, attitudes and usage of the fruit. The 2017 Avocado Tracking Study, conducted online by Temra Wald Consulting, was completed by nearly 2,000 adult avocado purchasers.
Throughout the year, even during the off-season, California avocado fans are eager for new avocado usage ideas they can incorporate into their meals, holiday menus and share with friends on social media channels.
The key performance indicators detailed in the California Avocado Commission’s 2016-17 Dashboard Year-End Update report indicate that CAC’s marketing programs met or exceeded expectations for the year.
The California Avocado Commission has long relied on retail sales data to examine the California avocado market, as well as identify opportunities and challenges that affect sales of the fruit and to inform strategies, plans and programs designed to optimize grower returns. The Commission also utilizes that data to engage with its retail partners. Learn more.
For three days in November, the California Avocado Commission showcased trend-setting California avocado culinary menu applications to R&D/product innovation executives and corporate chefs from American restaurant chains ranked 201-400 in the nation.
Even as the California avocado season drew to a close, fans of the fruit continued to engage with the California Avocado Commissionhttps://www.instagram.com/p/BYji3B7nz3m/?taken-by=ca_avocados on its social media channels — liking, sharing and commenting on a wide range of playful, educational and inspirational posts related to upcoming events and holidays, as well as trending topics on...
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