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Marketing California Avocados

A Look Behind the Label

June 14, 2017

Last year the California Avocado Commission partnered with Tremor, a video network that runs pre-roll video across contextually relevant foodie content on selected websites. The Commission is utilizing the same store locator video technology again this year, but has expanded the availability of the store locator by creating a permanent page on the website.

June 13, 2017

Throughout the month of June, 588 Chipotle locations in Arizona, California, Nevada, Oregon and Washington will showcase their “Extra(Ordinary)” Guacamole made with “millions of Hass avocados picked from the orchards of California.”

June 9, 2017

Food halls are spreading across the United States as consumers embrace a European trend that allows them to shop for artisanal products and dine on international fare under one roof. As part of its California Avocado Month campaign, the California Avocado Commission is embracing the trend by partnering with food hall restaurants and food bloggers.

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