Marketing News

2017 Avocado Tracking Study Results

  • Jan 15, 2018

The California Avocado Commission has utilized consumer tracking studies for more than 20 years to assess consumer preferences, attitudes and usage of the fruit. The 2017 Avocado Tracking Study, conducted online by Temra Wald Consulting, was completed by nearly 2,000 adult avocado purchasers.

Read More

California Avocado Social Media Posts Keep Fans Engaged During the Off-season

  • Jan 12, 2018

Throughout the year, even during the off-season, California avocado fans are eager for new avocado usage ideas they can incorporate into their meals, holiday menus and share with friends on social media channels.

Read More

California Avocado Commission Dashboard 2016-17 Year-End Update

  • Dec 27, 2017

The key performance indicators detailed in the California Avocado Commission’s 2016-17 Dashboard Year-End Update report indicate that CAC’s marketing programs met or exceeded expectations for the year.

Read More

Commission’s Data-based Retail Strategies Drive Effective Category Management

  • Dec 22, 2017

The California Avocado Commission has long relied on retail sales data to examine the California avocado market, as well as identify opportunities and challenges that affect sales of the fruit and to inform strategies, plans and programs designed to optimize grower returns. The Commission also utilizes that data to engage with its retail partners. Learn more.

Read More

Commission Pitches Trend-setting California Avocado Menu Items to Targeted Restaurant Chains

  • Dec 06, 2017

For three days in November, the California Avocado Commission showcased trend-setting California avocado culinary menu applications to R&D/product innovation executives and corporate chefs from American restaurant chains ranked 201-400 in the nation.

Read More

Educate, Inspire, Invite — Social Media Successes for Fall

  • Nov 14, 2017

Even as the California avocado season drew to a close, fans of the fruit continued to engage with the California Avocado Commission on its social media channels — liking, sharing and commenting on a wide range of playful, educational and inspirational posts related to upcoming events and holidays, as well as trending topics on...

Read More