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Marketing California Avocados

A Look Behind the Label

February 7, 2017

To help consumers stay or get back on track with their healthy resolutions, the California Avocado Commission distributed a New Year’s Resolutions themed email blast to its fans showcasing the healthy attributes of California avocados.

January 25, 2017

In November, the California Avocado Commission joined R&D/product innovation executives, executive chefs, chain culinarians and menu decision makers in Atlanta, Georgia for the Third Annual Global Culinary Innovators Association Culinary Combine and the International Corporate Chefs Association Board and Sponsors meeting.

January 18, 2017

The California Avocado Commission conducts an annual tracking study to evaluate the efficacy of its marketing campaigns and measure changes in consumer preferences, avocado usage and attitudes concerning origins of the fruit. Findings from the study help the Commission adjust its marketing plans to ensure they operate efficiently and effectively and deliver maximum value to growers.

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