To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Beginning in June, California avocado fans will have the opportunity to immerse themselves in a multi-sensory exhibition that explores the Golden State’s favorite fruit from seed to skin. The California Avocado Commission is title sponsor of the CADO pop-up museum, which will debut in San Diego at the South Promenade of Liberty Station.
The California Avocado Commission (CAC) is conducting its annual grower crop survey. It is important California avocado growers complete the survey as it enables CAC to fine tune crop estimates, predict the harvest flow to market and understand growers’ farming practices in light of global market pressures, weather incidents and water pricing.
The California Avocado Commission (CAC) will hold a series of area grower meetings and listening sessions. The goals of these meetings are to help improve CAC’s grower outreach and education efforts and to learn more about the issues growers are struggling with to better inform CAC’s production research program.
The California Avocado Commission’s (CAC) 2017 Annual Report is now available online. This year, the Annual Report was presented as a special issue of From the Grove. The report is available in print and online.
The California Avocado Commission is embarking on a new path regarding production research and grower outreach and will coordinate several small, local grower meetings to hear from you concerning what your questions and needs are as they relate to production, and to begin extending information to help you improve your production practices.
In February, the California Avocado Commission invited California Department of Food and Agriculture Secretary Karen Ross to tour California avocado groves in Ventura County affected by the Thomas Fire.
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