To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
After record-breaking attendance last year, Morro Bay is expanding its Annual Avocado and Margarita Street Festival to accommodate its ever-growing fan base. The California Avocado Commission is once again an event sponsor and will have a booth at the festival so we encourage growers to visit the festival and support our Central Coast growers.
Two presentations from the California Avocado Commission’s recent agriculture labor seminars are now available online. The seminar provided a status update on possible legislative efforts and information concerning the H2A Temporary Agricultural Workers program.
Handouts from the California Avocado Commission’s July 13 Field Day are now available online. The Field Day session included presentations from Dr. Jaime Whiteford, District Scientist with the Ventura County Resource Conservation District (RCD) and Dr. Akif Eskalen.
In July, the California Avocado Commission revealed a fresh new look and feel for the California avocado grower website — one that is aligned with the corporate brand redesign that took place last year.
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