California Avocados Grow Here

Latest News

Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings

  • Mar 12, 2024

From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.

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Avocado Café Seminar to Focus on Gibberellic Acid and Soil and Water Reports

  • Mar 08, 2024

On March 18, the Avocado Café will host a special session entitled, “The use of Gibbberellic Acid to enhance fruit set and how to read soil and water reports — reviewing the tools on www.avocadosource.com.” The virtual session will take place from 9:30 a.m. – 11:30 a.m.

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Seminar Recording Regarding Grove Management in a Wet Year Now Available

  • Mar 08, 2024

A recording of the California Avocado Society’s February seminar, “How to Manage Trees in a Wet Year,” is now available online. The seminar is available on CAS’s YouTube channel.

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Hass Avocado Board Accepting Nominations

  • Mar 01, 2024

The Hass Avocado Board is seeking nominations for eight open seats — four open seats for producers and four for importers. The nomination process is open from March 1 to April 1, 2024.

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Upcoming Events

15 Apr

CAC Annual Meetings

9:00am - 11:00am
Escondido, CA
16 Apr

CAC Annual Meetings

9:00am - 11:00am
Ventura, CA
17 Apr

CAC Annual Meetings

9:00am - 11:00am
San Luis Obispo, CA
05 Jun

CAC Board Meeting

Pasadena, CA

Current Markets

California Hass Field Prices Per Pound
Updated 02/29/2024
Avocado Size Conventional #1 Organic #1
48's $1.34 - $1.44 $1.50 - $1.72
60's $1.04 - $1.12 $1.26 - $1.32
70's $0.68 - $0.76 $0.84 - $0.94
Avocado Volume Summary
Week ending 02/25/2024
Weekly Volume Season-to-Date
California Total 289,131 1,657,910
Import Total 60,383,896 935,575,733
USA Total 61,913,896 970,264,738

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