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Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
Avocado Café Seminar to Focus on Gibberellic Acid and Soil and Water Reports
On March 18, the Avocado Café will host a special session entitled, “The use of Gibbberellic Acid to enhance fruit set and how to read soil and water reports — reviewing the tools on www.avocadosource.com.” The virtual session will take place from 9:30 a.m. – 11:30 a.m.
Seminar Recording Regarding Grove Management in a Wet Year Now Available
A recording of the California Avocado Society’s February seminar, “How to Manage Trees in a Wet Year,” is now available online. The seminar is available on CAS’s YouTube channel.
Hass Avocado Board Accepting Nominations
The Hass Avocado Board is seeking nominations for eight open seats — four open seats for producers and four for importers. The nomination process is open from March 1 to April 1, 2024.
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Pasadena, CACurrent Markets
Avocado Size | Conventional #1 | Organic #1 |
---|---|---|
48's | $1.34 - $1.44 | $1.50 - $1.72 |
60's | $1.04 - $1.12 | $1.26 - $1.32 |
70's | $0.68 - $0.76 | $0.84 - $0.94 |
Weekly Volume | Season-to-Date | |
---|---|---|
California Total | 289,131 | 1,657,910 |
Import Total | 60,383,896 | 935,575,733 |
USA Total | 61,913,896 | 970,264,738 |