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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive July, 2016

TOPICS:
Summer 2016 From the Grove Available Online; Public Member Vacancy on CAC Board; Vacant Alternate Member CAC Seat Available for Producer in District 1; Commission’s Unique Digital Content Embeds California Avocados into the California Lifestyle; Cinco de Mayo California Avocado Sales Increase; Retailers Receive First-hand California Avocado Knowledge to Share with their Consumers; Western Foodservice Chains Celebrate Summer with California Avocados

Greensheet Archive June, 2016

TOPICS:
Tim Spann and Dan Pinkerton Selected for California Invasive Species Advisory Committee; Reed Avocado Release Dates; California Avocado Society Seeks Weekly Newsline Editor; Avocado Inspection Committee Seeks to Modernize Packing Regulations; Avocado Orchard Rejuvenation Seminar; USDA Issues Final Rule on Mexican Avocado Import Program; Social Media Provides Real-time Engagement with California Avocado Fans; Connie Stukenberg Recognized as One of the Top Women in Produce; West Coast Del Taco Chain Showcases California Avocados Throughout the Summer
TOPICS:
CAS Seminar Includes Grove Tours and PSHB, Weed, Pruning and Drought Information; Results of 2015-16 Mid-season Crop Survey and 2015 Acreage Inventory Now Available; Materials from Water Savings Grower Meeting Now Available; California Avocados Make a Lasting Impression at Chipotle Cultivate Festival; Noodles & Company Features California Avocados in “World Tour” Promotion; Commission Engages with Female Leaders of the Produce Industry; Commission Networks with Key Southern California Retailers at Luncheon

Greensheet Archive May, 2016

TOPICS:
REMINDER: Water Savings Incentive Program Workshop for Growers in MWD’s Service Area; Pine Tree Ranch Grower Field Day – Improving Irrigation Management; Survey Designed to Help Sustainable Agriculture; Fallbrook Avocado Festival Draws Nearly 100,000 Avocado Fans; Baja Fresh and La Salsa Launch California Avocado Specialty Menu Items; New Seasons Market Showcases California Avocados in Nutrition and Wellness Brochure; Interesting, Relevant and Fun Social Media Posts Engage California Avocado Fans; Commission’s Blogger Ambassador Program Expected to Garner 5 Million Impressions; Commission Engages with Northern California Retailers at FPFC NorCal Expo
TOPICS:
Water Savings Incentive Program for Avocado Growers; Hero® Insecticide Section 18 Amended; Is It Safe to Eat An Avocado Seed? CAC Responds.; Togo’s Features California Avocado Sandwich During the Peak Season; Commission’s Artisan Chef Partners Craft New Recipes for the 2016 Season; Commission Engages with Retailers at Viva Fresh 2016; Crafting and Coordinating Customized Retailer Campaigns for the California Avocado Season; Day at the Races Event Provides Good Opportunity to Connect with Retailers

Greensheet Archive April, 2016

TOPICS:
Six-week Avocado Production Course Available; Spring 2016 Issue of From the Grove is Now Available Online; Hero® Insecticide Section 18 for Polyphagous Shot Hole Borer; Article Highlights UCI PSHB Research; Grants Available for Growers Who Install New Irrigation Technology; USDA Reports Growth in Organic Operations and Consumer Interest in Local Food; California Avocado Emoji Petition; Celebrating the Start of California Avocado Season with Grain Bowls; California Avocados Join Trending Social Media Conversations; Commission’s New Retail Advertising Campaign Debuted in March; California Avocado Toast Featured at The Egg and I
TOPICS:
Seminar Addresses Crop Insurance, Climate Change and Biofuels; Unique California Avocado Menu Items Featured at Rubios’ and Marie Callender’s; Commission Showcases 2016 Avocado Crop and Innovative Marketing Campaign at Industry Luncheon; CAC’s Early Season Retail Meetings Provide Critical Resources

Greensheet Archive March, 2016

TOPICS:
Growers Affirm Continuation of Commission Operations; Hundreds Attend CAC's FSMA Education Seminars — Presentation Slides Now Available Online; Profile of a Ventura County Avocado Thief; New Workshop Helps Growers Address Heavy Rainfall Events; New Plant-Based Diet Recipe Booklet Encourages California Avocado Sales; Ruby’s Diner Showcases Early Season California Avocados on Cobb Burgers and Wraps
TOPICS:
California Avocado Commission FY 2014-15 Annual Report Available Online; Shot Hole Borer Alert: Beetles Found in Traps Adjacent to Temecula Avocado Groves; Avocado Grower's Guide to New Food Safety Regulations Available; Reminder: FSMA Educational Outreach Seminars – March 2 and 3; Early Season California Avocados Featured in El Pollo Loco Tostadas; California Avocados Take Center Stage at FPFC Annual Dinner Dance

Greensheet Archive February, 2016

TOPICS:
FSMA Educational Outreach Seminars – March 1, 2 and 3; CAC Receives Shot Hole Borer Funding/New SHB Movement in Ventura County; Vertebrate Pest Conference to be Held in Early March; Reminder: CDFA Referendum Vote for CAC Operations Due by February 29; CAC’s #BigGameAdd Generates Real Time Big Game Buzz; California Avocado Retail Big Game Activity; CAC Integrates California Avocados into Mainstream Social Media Conversations

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