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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive May, 2015

TOPICS:
CALL TO ACTION! Goleta Farmers Facing Huge Water Rate Increase; Theft Is on the Rise — Protect Your Groves; REMINDER: CAC’s Annual Grower Crop Estimate Survey: Responses Due May 8; Cinco de Mayo Landing Page Helps Consumers Create a Fresh California Avocado Fiesta; Sandwich-themed Recipe Booklet Provides Menu Inspiration and Information for Consumers; New Consumer Campaign is “Distinctly Californian”; Commission’s 2015 Artisan Chef Program in Full Swing; Three Western U.S. Foodservice Chains Feature California Avocado Dishes; CAC Networks with Northern California Retailers

Greensheet Archive April, 2015

TOPICS:
CAC Annual Meeting Presentation Available Online; CAC’s Annual Grower Crop Estimate Survey: Responses Due May 8; Commission Honored at Produce for Better Health Conference; Commission Addresses Consumers’ Diabetes Concerns with Informative Blog Post; Commission Joins Retailers at FPFC Family Day at the Races; In-person Retailer Meetings Designed to Drive Sales of California Avocados
TOPICS:
Industry Stakeholders Encouraged to Attend Commission’s Annual Meetings; California Avocado Commission Annual Report Available Online; Commission Staff Testify Against Ag Water Rate Increase in Santa Barbara; Spring Issue of From the Grove Now Available Online; San Diego County Water Authority Extends Agricultural Water Rate through 2020; CAC Receives Federal Funding to Assist in Fight Against PSHB; HAB Seeking Nominations; Avocado Meeting: Breeding, Pollination, Flowering and PSHB Update; California Retailers Begin Spring Avocado Promotions; Early Season Avocados Showcased in Western Chain Restaurants; Avocado Breakfast Recipes Celebrate Start of California Avocado Season; Commission Breaks New Ground in the Produce Industry with 2015 Retail Advertising Campaign; Commission Connects with Key Restaurant Chain Dietitians and Nutritionists

Greensheet Archive March, 2015

TOPICS:
CAC to Host Hands-on Phytophthora Root Rot Field Day at Pine Tree Ranch; Pollination and Botryosphaeria Cankers Seminar Materials Available; Alternate Handler Seat Available on CAC Board; Avocado Inspection Committee Vacancies; California Avocado Commission Polyphagous Shot Hole Borer Monitoring Program FAQs; New Interactive Polyphagous Shot Hole Borer Distribution Map Developed; 2015 California Avocado Crop Information Featured at Industry Luncheon; Independent Grocers Briefed on Upcoming California Avocado Season Marketing; 2015 Dietary Guidelines Released; Hass Avocado Board’s Guest Blog Promotes Avocados for Valentine’s Day
TOPICS:
CAC to Host Hands-on Fusarium Dieback and Phytophthora Root Rot Field Day at Pine Tree Ranch; PSHB Update February 25; Informational Meetings Scheduled to Discuss City of Santa Barbara Proposed Water Rate Increases and Desalination Project; Sustainable and Organic Production Seminar; CAC Blog at the Forefront of Delivering Content to Avocado Fans; Tracking Study Provides Insights into Regional Avocado Purchasing Behaviors and Attitudes; California Avocados Receive Top Billing at Major Retail Celebration

Greensheet Archive February, 2015

TOPICS:
PSHB Update February 2015; Nationwide USDA Organic Survey; Grant Workshops for Farmers Market and Local Food Promotion Program; Natural Disaster Assistance Available for Growers Affected by Drought; CAC’s Dashboard Reports Show Growers Marketing’s Key Performance Indicators; A Sneak Peak at CAC’s 2015 Marketing Initiatives; The Art and Science of California Avocado Recipe Photography
TOPICS:
PSHB Harvest Protocol Fact Sheets Available; New App Helps Growers Assess Water Quality; Big Game Avocado Consumption; Handlers Join CAC for 2015 Retail and Foodservice Kick-off Meetings; HAB Nutrition Study Available

Greensheet Archive January, 2015

TOPICS:
Winter 2014 From the Grove Available Online; Pollination Improvement and Botryosphaeria Cankers Seminars to be Held in Early February; One Alternate Handler Seat Available on CAC Board; Post-Freeze Avocado Grove Management; Understanding the Shopping Habits of the Nation’s Largest Cohort — Millennials; New 2014 Email Format Drives More Traffic to Website
TOPICS:
PSHB Presentation Materials Available; Trade Public Relations Campaign Garners 4.2 Million in Circulation; Commission Features CA Avocados at East Coast Produce Show; School Foodservice Directors Welcome Fresh California Avocado Menu Ideas

Greensheet Archive December, 2014

TOPICS:
CAC to Host PSHB Meetings for Growers This Week; United Water Conservation District Upgrade Could Lead to Rise in Grower Pump Charges; Avocado Production Class; CAC Introduces Innovative Menu Options to Restaurant Chain Culinarians; CAC Garners the Attention of Foodservice Trade Editors in Preparation for the 2015 Season; Commission’s Online Marketing Exceeds Expectations Across the Board; CAC’s Blogger Program Wins Prestigious PRism Award

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