The Greensheet

The Greensheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The Greensheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive July, 2014

TOPICS:
Materials from Recent Irrigation, Salinity and New Tree Planting Seminar Available; New Workshop Addresses Risk Management During the Drought; California Avocados Featured in Cooking School Memorial Day Menu; July Advertising Designed to Keep Demand High After the Holiday; Avocado Fans Get “A Look Behind the Label”; Over 500,000 Social Media Impressions Generated Thanks to Bloggers; CAC Discusses Profitable Options for Healthy Menu Items Using California Avocados; Summer Promotions in Fast Casual Chains Encourage Consumers to Enjoy California Avocados when Dining Out or Dining In; Retail Produce Executive Addresses Consumers’ Most Common Avocado Questions

Greensheet Archive June, 2014

TOPICS:
LA Times Features Article about PSHB Threat to Southern California; Ways and Means Committee Provides Tax Relief for Growers; FY 2015 Agriculture Funding Moves Forward; More than 220,000 Impressions and 2,000 Contest Entries Mark Successful Cinco de Mayo Campaign; 4th of July Campaign Set to Launch; Grove Media Tour Brings California Avocado Hand-Grown Story to Life; Innovative California Avocado Dishes Featured at Two Chicago Culinary Industry Events
TOPICS:
New GAP Online Module Helps Growers Evaluate Current Food Safety Practices; Resources for Fire Damage Recovery; Senate Passes Drought Relief Bill, Heads to House of Representatives; CAS Seeking Nominations for Award of Honor and the Oliver Atkins Award of Excellence; Luncheon Highlights Kid-Appeal of California Avocado Snacks; Future Culinary Trend Setters Join the California Avocado Throw Down; Consumer Ads Designed to Spur Demand for California Avocados; Baja Fresh and La Salsa Showcase California Avocados; CAC Staff Broaden Their Network with Women in the Global Produce Supply Chain

Greensheet Archive May, 2014

TOPICS:
New 2012 Census of Agriculture Reveals California Led the Nation in Agricultural Sales Dollars; Learn About the Latest Developments in Avocado Rootstocks; Organic Pest Management and Plant Health Seminar; Irrigation, Salinity Management and New Tree Planting Demonstration June 26; Thousands of Avocado Fans from Across the U.S. Attend Fallbrook Avocado Festival; Avocado Breakfast and Snack Recipes a Success at California Dietetic Association Conference; Fresh California Avocados Featured in Habit Burger and Shari’s this Spring; CAC RMDs Connect with 1,200 Key Industry Decision Makers
TOPICS:
CAC’s Annual Grower Crop Estimate Survey: Responses Due May 7; Two Alternate Handler Vacancies on CAC’s Board of Directors; CAC’s Annual Meeting Presentation Available; Avocado Demonstration Part of UCCE Day of Celebration; Drought Assistance Available for Avocado Growers; Avocado Inspection Committee Vacancies; @CA_Avocados Listed as must-follow Instagram Page by Popular Website; California Fresh Snacking Recipe Brochure Available; Consumer Advertising Campaign Promotes Premium Attributes of California Avocados; POS Materials Encourage Consumers to Choose California Avocados Throughout the Season

Greensheet Archive April, 2014

TOPICS:
Avocado Problem Solver Field Guide Survey; GAP Rebate Deadline for First-time Submissions: April 30; CAC Continues to Advocate for Growers During Drought Emergency; PSHB Exploration in Vietnam; CAC Launches 2014 Season with 100-calorie Avocado Snack Recipes; CAC's First Consumer Blog Launched; Spring Avocado Recipe Page Has a Fresh Look; Foodservice Chains' Limited-time-offers Kick Off California Avocado Season; Networking, Awards and Opportunities at the Produce for Better Health Annual Conference; Retail Merchandising Director Meetings with Retailers Build California Avocado Sales Momentum
TOPICS:
California Avocado Commission 2012-13 Annual Report Now Available; From the Grove Spring 2014 Issue Now Available Online; Update Concerning Commercial Avocado Grove PSHB Find; Upcoming PSHB and Fusarium Dieback Professional Development Training; Clarification of Clean Water Exclusions and Exemptions for Agriculture; Drought’s Effect on Soil Toxins; Control Castor Bean for Polyphagous Shot Hole Borer Management; Harnessing the Celebrity of Artisan Chefs to Build California Avocado Awareness; Avocado Breakfast Inspiration for American Culinary Federation Attendees; Retail Trade Ad Campaign Launches in Early April

Greensheet Archive March, 2014

TOPICS:
Pine Tree Ranch Demonstration Grove Field Day - Persea Mite and Avocado Thrips Control; Avocado Theft Protection Critical Right Now; HAB Elections to Take Place Earlier this Year; Index Fresh Offering Farm Labor Seminar; ABCs of Horticulture Seminar Now Open for Registration; New Avocado Snacking Recipes Developed to Kick Off California Avocado Season; PMA and Sesame Workshop Launch Fruit and Veggie Promotions for Children; Independent Retailer Outreach; California Avocado Fans Share Their Love for Avocados
TOPICS:
Commercial Avocado Grove PSHB Find; California Avocado Inspection Committee Seeks Grower and Handler Committee Members; Workshop on Ground Squirrel Control; CAC Officials Attend Monthly Avocado Tasting Event; Pam Anderson’s One-Dish Avocado Recipes Featured in Spring Supermarket Registered Dietitian Tool Kit; Consumer Magazines Spreading the Love for Avocados; CAC Retains High Profile with FPFC Dinner Dance Sponsorship; Improving Leadership through Staff Education

Greensheet Archive February, 2014

TOPICS:
Report Documents Agriculture’s Impact on Southern California Economy; Current California Drought Conditions; Drought Information Web Page Available; Informational Drought Sessions for Growers; Republicans Reveal Immigration Reform ‘Principles’; Farm Bill Passes Senate Vote; Redesigned Welcome Email Provides California Avocado Fans with Fresh Information; Marketing Programs Achieve Second Highest Crop Value in CAC History; AvoScore Cards Help Retail Marketing Directors Deliver Avocado Sales Insights to Retailers

Pages