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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive August, 2015

TOPICS:
CAC to Host PSHB Update Sessions; Reminder: Avocado Grower Input Needed at Pest and Plant Health Forums; Chipotle Fans Enjoy California Avocado Recipes at Cultivate Festival; Fitbloggin’ Conference Generates Nearly 850,000 Social Media Impressions; King Soopers Promotes Healthful Benefits of California Avocados; Foodservice Chain Decision Makers Provide Positive Feedback at PMA Conference
TOPICS:
CAS Seminars to Address Avocado Grower Current Hot Topics; Avocado Grower Input Needed at Pest and Plant Health Forums; Look for Your CAC Board of Directors Nomination Materials in the Mail; Polyphagous Shot Hole Borer Update; Meal Makeover Moms Showcase California Avocados; California Avocado Month Initiatives Expected to Garner More Than 3 Million Impressions; Top Tier Retailers Feature California Avocados in June Social Media Promotions; Arizona Registered Dietitians Learn About the Benefits of California Avocados; Commission Meets with Top Restaurant Chain Executives to Discuss California Avocado Menu Items; CAC Networks with Key Southern California Retailers at FPFC Expo

Greensheet Archive July, 2015

TOPICS:
Upcoming Seminar on Effective Solutions for Managing Salinity and Drought in Tree Production Systems; Remaining Reed Avocado Release Dates; RD Ambassador Touts Nutrition Benefits and Versatility of California Avocados on Television; Sunset Magazine Fans Celebrate with California Avocados; Gelson’s California Avocado Sales Contest Increases May Sales
TOPICS:
Summer 2015 From the Grove Issue Available Online; Learn More About an Important Grower Resource — UCCE ANR; Free Workshop Covers High Density Avocado Planting, Water Resources and Fertilization; Avocado Crop Survey and Acreage Inventory Charts Available; Smaller-size Reed Avocado Release Dates; Commission Promotes California Avocados for 4th of July; Distinctly Californian Video Showcases Grower Families and Their Hand Grown Traditions; Summer Retail Ads Emphasize American Grown, Fresh, First-to-Market California Avocados; Western U.S. Enjoys New California Avocado Summer Menu Items; In-Season California Avocado Social Media Campaign Highlights; Memorial Day Costco Promotions Increase Avocado Sales by 15 Percent; Culinary Students Participate in California Avocado Recipe Competition

Greensheet Archive June, 2015

TOPICS:
Goleta Water District Drought Surcharge Public Hearing, June 16th; Polyphagous Shot Hole Borer Approaches Ventura County Border; Irrigation Efficiency Field Day Event June 30th at Pine Tree Ranch; Two Important California Agricultural Surveys Underway; NRCS Provides Additional $21 Million in EQIP Funding; Reed Avocado Release Dates; Santa Barbara Foodie Retreat Results in More Than 300,000 Impressions; CAC Launches the California Avocado Sandwich Campaign Online; Online Cinco de Mayo Campaign Generates Second-highest Web Traffic of the Year; Summertime LTO Menus Showcase California Avocados Across the Nation; CAC Showcases California Avocado Menu Items at Three Chicago Events
TOPICS:
Sustainable Groundwater Management Act Workshop; Early Bird Registration for World Avocado Congress Ends June 15; Partners of the Americas Seeks an Avocado Production Specialist to Serve as a Farmer-to-Farmer Volunteer in Guatemala; Goleta Farmers Considering Legal Action to Oppose Drought Surcharges; San Diego County Water Use Updates; Financial Assistance Available for Environmentally Friendly Irrigation Systems; Specialty Crops Production and Risk Management Workshop; Pest Control Seminar Includes PSHB Update; “Distinctly Californian” Campaign Update; California-Grown Initiative Launched at Albertsons, Vons and Pavilions; Summer LTOs at Rubio’s and Togo’s Feature Premium California Avocados; PMA Women’s Conference Provides Leadership and Networking Opportunities

Greensheet Archive May, 2015

TOPICS:
Conservation Compliance Deadline is June 1; UCCE Seminar: Utilizing Sensor Technology to Conserve Irrigation Water; Commission Provides Recipes and Information for Thousands at Fallbrook Avocado Festival; Habit Burger and Shari’s Showcase California Avocado Menu Items; Commission Hosts Annual Behind-the-scenes Grove Media Tour
TOPICS:
CALL TO ACTION! Goleta Farmers Facing Huge Water Rate Increase; Theft Is on the Rise — Protect Your Groves; REMINDER: CAC’s Annual Grower Crop Estimate Survey: Responses Due May 8; Cinco de Mayo Landing Page Helps Consumers Create a Fresh California Avocado Fiesta; Sandwich-themed Recipe Booklet Provides Menu Inspiration and Information for Consumers; New Consumer Campaign is “Distinctly Californian”; Commission’s 2015 Artisan Chef Program in Full Swing; Three Western U.S. Foodservice Chains Feature California Avocado Dishes; CAC Networks with Northern California Retailers

Greensheet Archive April, 2015

TOPICS:
CAC Annual Meeting Presentation Available Online; CAC’s Annual Grower Crop Estimate Survey: Responses Due May 8; Commission Honored at Produce for Better Health Conference; Commission Addresses Consumers’ Diabetes Concerns with Informative Blog Post; Commission Joins Retailers at FPFC Family Day at the Races; In-person Retailer Meetings Designed to Drive Sales of California Avocados
TOPICS:
Industry Stakeholders Encouraged to Attend Commission’s Annual Meetings; California Avocado Commission Annual Report Available Online; Commission Staff Testify Against Ag Water Rate Increase in Santa Barbara; Spring Issue of From the Grove Now Available Online; San Diego County Water Authority Extends Agricultural Water Rate through 2020; CAC Receives Federal Funding to Assist in Fight Against PSHB; HAB Seeking Nominations; Avocado Meeting: Breeding, Pollination, Flowering and PSHB Update; California Retailers Begin Spring Avocado Promotions; Early Season Avocados Showcased in Western Chain Restaurants; Avocado Breakfast Recipes Celebrate Start of California Avocado Season; Commission Breaks New Ground in the Produce Industry with 2015 Retail Advertising Campaign; Commission Connects with Key Restaurant Chain Dietitians and Nutritionists

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