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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive May, 2016

TOPICS:
Water Savings Incentive Program for Avocado Growers; Hero® Insecticide Section 18 Amended; Is It Safe to Eat An Avocado Seed? CAC Responds.; Togo’s Features California Avocado Sandwich During the Peak Season; Commission’s Artisan Chef Partners Craft New Recipes for the 2016 Season; Commission Engages with Retailers at Viva Fresh 2016; Crafting and Coordinating Customized Retailer Campaigns for the California Avocado Season; Day at the Races Event Provides Good Opportunity to Connect with Retailers

Greensheet Archive April, 2016

TOPICS:
Six-week Avocado Production Course Available; Spring 2016 Issue of From the Grove is Now Available Online; Hero® Insecticide Section 18 for Polyphagous Shot Hole Borer; Article Highlights UCI PSHB Research; Grants Available for Growers Who Install New Irrigation Technology; USDA Reports Growth in Organic Operations and Consumer Interest in Local Food; California Avocado Emoji Petition; Celebrating the Start of California Avocado Season with Grain Bowls; California Avocados Join Trending Social Media Conversations; Commission’s New Retail Advertising Campaign Debuted in March; California Avocado Toast Featured at The Egg and I
TOPICS:
Seminar Addresses Crop Insurance, Climate Change and Biofuels; Unique California Avocado Menu Items Featured at Rubios’ and Marie Callender’s; Commission Showcases 2016 Avocado Crop and Innovative Marketing Campaign at Industry Luncheon; CAC’s Early Season Retail Meetings Provide Critical Resources

Greensheet Archive March, 2016

TOPICS:
Growers Affirm Continuation of Commission Operations; Hundreds Attend CAC's FSMA Education Seminars — Presentation Slides Now Available Online; Profile of a Ventura County Avocado Thief; New Workshop Helps Growers Address Heavy Rainfall Events; New Plant-Based Diet Recipe Booklet Encourages California Avocado Sales; Ruby’s Diner Showcases Early Season California Avocados on Cobb Burgers and Wraps
TOPICS:
California Avocado Commission FY 2014-15 Annual Report Available Online; Shot Hole Borer Alert: Beetles Found in Traps Adjacent to Temecula Avocado Groves; Avocado Grower's Guide to New Food Safety Regulations Available; Reminder: FSMA Educational Outreach Seminars – March 2 and 3; Early Season California Avocados Featured in El Pollo Loco Tostadas; California Avocados Take Center Stage at FPFC Annual Dinner Dance

Greensheet Archive February, 2016

TOPICS:
FSMA Educational Outreach Seminars – March 1, 2 and 3; CAC Receives Shot Hole Borer Funding/New SHB Movement in Ventura County; Vertebrate Pest Conference to be Held in Early March; Reminder: CDFA Referendum Vote for CAC Operations Due by February 29; CAC’s #BigGameAdd Generates Real Time Big Game Buzz; California Avocado Retail Big Game Activity; CAC Integrates California Avocados into Mainstream Social Media Conversations
TOPICS:
CDFA Referendum Vote for CAC Operations Due by February 29; Avocado Grove Thefts Reported; 2014 California Ag Report Available; Reminder: California Avocado Grower Field Day to Address Decline Issues in Avocado Trees and Effects of El Nino; New California Avocado Logo Unveiled; Record Avocado Consumption Predicted for the Big Game Week; California Bacon Avocados Merchandised by Mollie Stone’s

Greensheet Archive January, 2016

TOPICS:
Winter Issue of From the Grove Available Online; Section 18 for Tilt (propiconazole) Fungicide Not Viable; California Avocado Grower Field Day to Address Decline Issues in Avocado Trees and Effects of El Nino; New Seminar Addresses Pollinators and Avocado Trees; California Invasive Species Committee Seeks Six Members; California “Avocado IOU” Facebook Post Generates Holiday Cheer for Fans; CAC Trade Merchandising Team Discusses Upcoming Season with Handlers
TOPICS:
Four Positions Available on the CAC Board; 2016 SWEEP Funding Available; New Workshop Addresses Urban and Wildland Tree Pests and Diseases Including PSHB and KSHB; USDA-ARS Hosting Drought Management Seminar; Fall 2015 Tracking Study Reveals Opportunities and Challenges; CAC Retail Marketing Director Cece Krumrine Honored as “Woman of Distinction”

Greensheet Archive December, 2015

TOPICS:
Shot Hole Borer Identification Training Sessions to Be Held in January; December PSHB Update - Polyphagous Shot Hole Borer Appears Well Established in Santa Paula Area; UCR Doctoral Candidate Invites Avocado Growers to Participate in Research Survey; Avocado Exemption Permit Requirements; Reminder: Farm-to-Food Bank Month; CAC’s Trade Public Relations Campaign Garners More Than 6 Million Impressions; CAC Showcases Innovative Avocado Recipes — including Cajun-style — at Culinary Event in New Orleans

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