The Greensheet

The Greensheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The Greensheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive March, 2014

TOPICS:
Pine Tree Ranch Demonstration Grove Field Day - Persea Mite and Avocado Thrips Control; Avocado Theft Protection Critical Right Now; HAB Elections to Take Place Earlier this Year; Index Fresh Offering Farm Labor Seminar; ABCs of Horticulture Seminar Now Open for Registration; New Avocado Snacking Recipes Developed to Kick Off California Avocado Season; PMA and Sesame Workshop Launch Fruit and Veggie Promotions for Children; Independent Retailer Outreach; California Avocado Fans Share Their Love for Avocados
TOPICS:
Commercial Avocado Grove PSHB Find; California Avocado Inspection Committee Seeks Grower and Handler Committee Members; Workshop on Ground Squirrel Control; CAC Officials Attend Monthly Avocado Tasting Event; Pam Anderson’s One-Dish Avocado Recipes Featured in Spring Supermarket Registered Dietitian Tool Kit; Consumer Magazines Spreading the Love for Avocados; CAC Retains High Profile with FPFC Dinner Dance Sponsorship; Improving Leadership through Staff Education

Greensheet Archive February, 2014

TOPICS:
Report Documents Agriculture’s Impact on Southern California Economy; Current California Drought Conditions; Drought Information Web Page Available; Informational Drought Sessions for Growers; Republicans Reveal Immigration Reform ‘Principles’; Farm Bill Passes Senate Vote; Redesigned Welcome Email Provides California Avocado Fans with Fresh Information; Marketing Programs Achieve Second Highest Crop Value in CAC History; AvoScore Cards Help Retail Marketing Directors Deliver Avocado Sales Insights to Retailers
TOPICS:
Remembering Ernest Robert Righetti; Governor Brown Declares Drought Emergency; California Water Action Plan Released; More Than 100 Attend Field Day at Demonstration Grove; World Ag Expo Seminars of Interest to Avocado Growers; CAC’s Website Keeps Consumers Engaged with New Recipes; California Avocado Commission Receives PRism Award for Blogger Efforts

Greensheet Archive January, 2014

TOPICS:
Seminar: Avocado Production for New Growers; Growing Avocados in Israel: What Can We Learn from the Israeli Experience?; Plant Breeding RFP; Early Thrips and Persea Mite Monitoring Recommended; Fungal Foam Being Tested Against Ambrosia Beetles; View TV Coverage Concerning Drought and State Meeting to Address Water Issues; Impact of Colorado River Region’s Fourteen-year Drought; Recent Actions by House Leadership Could Signal Interest in Immigration Reform; Leveraging Avocado Nutrition Research and Data to Appeal to Health-Conscious Consumers; Trade Public Relations Activities Build Retailer Awareness of California Avocado Commission Programs; CAC Sponsors Breakfast Discussion at New York Produce Show and Conference; Redesigned Consumer Emails Lead to 62,000 More Subscribers and Greater Web Traffic

Greensheet Archive December, 2013

TOPICS:
Pine Tree Ranch Demonstration Grove Inaugural Field Day; Help Make a Difference in December — Participate in Farm to Food Bank Month; Economic Analysis Demonstrates Positive Impact of CAC’s Advertising and Promotions; US Farmers & Ranchers Alliance CA Qualitative Research Study; CAC Issues Request for Proposals (RFP) for Farm Management and Grove Development Services at Pine Tree Ranch; 2013-14 Avocado Inspection Program Fee Schedule & Inspection Hours; Potential Pests and Avocado Diseases Video Presentations Available; Polyphagous Shot Hole Borer Professional Development Training; Defense Commissary Agencies (DeCA) Participate in Late Season California Avocado Sales and Display Contest; CAC Receives Favorable Responses from Retailer Survey; CAC’s Redesigned Nutrition Section on CaliforniaAvocado.com; CAC Foodservice Introduces Schools to the Menu Benefits of Fresh California Avocados
TOPICS:
Grower Call to Action on Immigration Reform: Contact Your Republican Representative Today!; Commission Board Approves GAP Rebate for Growers; Upcoming December GAP Workshops; CAC Submits Comments on Proposed “Produce Safety Rule”; Caltrans Looking to Purchase AG Conservation Easement in Coastal Zone; Report-A-Pest App Now Available for Android Users; California Avocado Commission Sets 2014 Editorial Schedule at IFEC Conference; CAC Partners with Beef Cook Off to Showcase California Avocados at Exclusive Media Event in NYC; CAC Promotion of Avocados for Baking Helps Increase Usage; Costco’s Annual Cookbook Features Two California Avocado Recipes; Weather Outlook

Greensheet Archive November, 2013

TOPICS:
Upcoming Meetings and Events; CAC-GAP Grower Workshops set for December 10th, 11th, & 12th; California Small Farmer Conference Scholarships Available; Funding for Three NRCS Programs Available; CDFA 21st Century Invasive Pest Management Symposia; Production Research Committee Meeting; Avocado Meeting at South Coast Research and Extension Center – Irvine; First Lady Michelle Obama Helps Announce Collaboration Between Sesame Workshop and Produce Marketing Association; CAC Retail Advertising and Display Contests Awards Announced; PMA Fresh Summit Activities Are Big Wins for CAC; California Avocado Commission 2013 Social Media Highlights; California Avocado Social Media Fan Corner

Greensheet Archive October, 2013

TOPICS:
Upcoming Meetings and Events; CAC-GAP Rebate Submissions Due November 12th, 2013; USDA Conservation Funding Deadline Approaching; Upcoming Conference on Managing Agricultural Nutrients; Estimated 100,000 Avocado Fans Celebrate at Green Carpinteria Festival; Avocado Declared “Breakthrough Ingredient of the Year” at Foodservice Event; Retailer Interest in California Reed Avocados Spurs Late-Season Displays; California Avocado Social Media Fan Corner
TOPICS:
2013 CAC General Election Update; Hass Avocado Board Considers Proposal to Form Foreign and Domestic Super-Committee; International Agriculture Trade Summit; Commission Moves Forward With DC Meetings Despite Government Shutdown; CDFA State Board of Food and Agriculture Meeting Report; Brown Marmorated Stink Bug makes its way to Southern California; USDA Seeks Grower Input Concerning Quarantine Endorsement Pilot Program; California Avocados Go Back to School with Style; CAC Spices up PMA Fresh Summit Plans with New Orleans Chef Susan Spicer; Awards for California Avocado Commission Marketing Programs and Staff

Pages