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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive March, 2015

TOPICS:
CAC to Host Hands-on Fusarium Dieback and Phytophthora Root Rot Field Day at Pine Tree Ranch; PSHB Update February 25; Informational Meetings Scheduled to Discuss City of Santa Barbara Proposed Water Rate Increases and Desalination Project; Sustainable and Organic Production Seminar; CAC Blog at the Forefront of Delivering Content to Avocado Fans; Tracking Study Provides Insights into Regional Avocado Purchasing Behaviors and Attitudes; California Avocados Receive Top Billing at Major Retail Celebration

Greensheet Archive February, 2015

TOPICS:
PSHB Update February 2015; Nationwide USDA Organic Survey; Grant Workshops for Farmers Market and Local Food Promotion Program; Natural Disaster Assistance Available for Growers Affected by Drought; CAC’s Dashboard Reports Show Growers Marketing’s Key Performance Indicators; A Sneak Peak at CAC’s 2015 Marketing Initiatives; The Art and Science of California Avocado Recipe Photography
TOPICS:
PSHB Harvest Protocol Fact Sheets Available; New App Helps Growers Assess Water Quality; Big Game Avocado Consumption; Handlers Join CAC for 2015 Retail and Foodservice Kick-off Meetings; HAB Nutrition Study Available

Greensheet Archive January, 2015

TOPICS:
Winter 2014 From the Grove Available Online; Pollination Improvement and Botryosphaeria Cankers Seminars to be Held in Early February; One Alternate Handler Seat Available on CAC Board; Post-Freeze Avocado Grove Management; Understanding the Shopping Habits of the Nation’s Largest Cohort — Millennials; New 2014 Email Format Drives More Traffic to Website
TOPICS:
PSHB Presentation Materials Available; Trade Public Relations Campaign Garners 4.2 Million in Circulation; Commission Features CA Avocados at East Coast Produce Show; School Foodservice Directors Welcome Fresh California Avocado Menu Ideas

Greensheet Archive December, 2014

TOPICS:
CAC to Host PSHB Meetings for Growers This Week; United Water Conservation District Upgrade Could Lead to Rise in Grower Pump Charges; Avocado Production Class; CAC Introduces Innovative Menu Options to Restaurant Chain Culinarians; CAC Garners the Attention of Foodservice Trade Editors in Preparation for the 2015 Season; Commission’s Online Marketing Exceeds Expectations Across the Board; CAC’s Blogger Program Wins Prestigious PRism Award
TOPICS:
Commission December GAP Workshops Postponed; CAC to Host PSHB Meetings for Growers; PSHB Update; Program Seeks Avocado Growers to Help Curb Declining Bee Population; Worker Compliance for Both H-2A and Non-H-2A Employees; Whole-Farm Revenue Insurance Protection Now Available; Whole Foods Market® Launches Responsibly Grown Produce Rating System; CAC’s Marketing Manager Attends PMA Management Conference; SRDs Given In-depth Look at Versatility and Usage of California Avocados at Fresh Summit; CaliforniaAvocado.com Reports Highest Web Traffic Since Launch

Greensheet Archive November, 2014

TOPICS:
PSHB Update; CAC Board Approves GAP Rebate and Integration of Primus Ranch Audit with CAC-GAP Program; 2014 CAC General Election Results; Help Combat Hunger in California; Small Farm Conference Scholarships Available; New Book Focuses on Frost Protection; Ban on Groundwater Wells Approved in Ventura County; CAC Booth Is a Hit at PMA Fresh Summit; Contest Challenges Retailers to Merchandise CA Avocados Throughout the Season; California Avocado Online Marketing Corner
TOPICS:
PSHB Update; New Climate Hub Website Provides Grower Resources for Dealing with CA Climate Changes; Disappointing Results In Uniconazole-P Field Trials; CAC Receives Marketing Excellence Award; More than 2,500 Shoppers Sample California Avocados at Rouse’s Stores; Registered Dietitians’ Avocado-centric Breakfast, Snack and Back-to-School Recipes Garner 91,000 Impressions

Greensheet Archive October, 2014

TOPICS:
PSHB and Fusarium Dieback Seminar Materials Available; Fall 2014 From the Grove Available Online; CAC Serves as Go-to Resource during the Largest Ever Morro Bay Avocado Festival; CA GROWN Features CA Avocado Giveaway; CAC’s Cece Krumrine Named New England Produce Person of the Year; Commission Connects with New England Retailers at Expo; CAC Retail Marketing Staff Changes Announced

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