The Greensheet

The Greensheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The Greensheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive August, 2014

TOPICS:
Californians Will Vote on Governor Brown’s $7.5 Million Water Bond; Pesticide Strategies and Organic Practices Seminar Materials Available; Social Media Channels Drive Increased Loyalty to California Avocados; Nearly 380,000 Social Media Impressions Generated by FitBloggin’ Conference; California Avocado Promotions and Tastings Receive High Marks at PMA Foodservice Expo
TOPICS:
Two-part Seminar Addresses Pesticide Resistance, New Tools and Organic Practices; Avocado Commission Leads Appeal at Metropolitan; Agricultural Employers Face Stiff Penalties for Not Providing Heat Recovery Periods; Important New Farm Bill Conservation Compliance Requirements; Nutrient Management Seminar; California Avocado Growers Engage with Consumers at Cultivate Event; 4th of July Avocado Recipes Featured on SeriousEats.com; August Advertising Promotes Premium Message and Avocado-centric Breakfast Recipes; Artisan Chef Media Dinner Garners More Than 76,000 Impressions; Commission Networks with Top 200 Chain Restaurant Decision-makers; California Avocados Featured at Upscale Manhattan A&P Retail Outlets; Avocado Ripening Workshop Held at New Jersey Warehouse

Greensheet Archive July, 2014

TOPICS:
2014 CAC General Election Nomination Forms; Commission Leads Appeal of Metropolitan Board; House Passes Bill for Permanent Bonus Depreciation Measures; State Water Efficiency and Enhancement Program Deadline Extended to July 29; Immigration Reform Unlikely Amid Opposition to New Border Legislation; USDA Website Provides Information for New Farmers; Registration Open for Sustainable Ag Expo; California Avocados Featured in Bristol Farms’ 4th of July Themed Menu; 4th of July Could Be Largest Consumption Event of the 2014 Season; Registered Dietitian Ambassadors Showcase California Avocados on TV; Over 1,500 California Subway Stores to Feature California Avocados; Albertsons Celebrates 75th Anniversary with California Avocados
TOPICS:
Materials from Recent Irrigation, Salinity and New Tree Planting Seminar Available; New Workshop Addresses Risk Management During the Drought; California Avocados Featured in Cooking School Memorial Day Menu; July Advertising Designed to Keep Demand High After the Holiday; Avocado Fans Get “A Look Behind the Label”; Over 500,000 Social Media Impressions Generated Thanks to Bloggers; CAC Discusses Profitable Options for Healthy Menu Items Using California Avocados; Summer Promotions in Fast Casual Chains Encourage Consumers to Enjoy California Avocados when Dining Out or Dining In; Retail Produce Executive Addresses Consumers’ Most Common Avocado Questions

Greensheet Archive June, 2014

TOPICS:
LA Times Features Article about PSHB Threat to Southern California; Ways and Means Committee Provides Tax Relief for Growers; FY 2015 Agriculture Funding Moves Forward; More than 220,000 Impressions and 2,000 Contest Entries Mark Successful Cinco de Mayo Campaign; 4th of July Campaign Set to Launch; Grove Media Tour Brings California Avocado Hand-Grown Story to Life; Innovative California Avocado Dishes Featured at Two Chicago Culinary Industry Events
TOPICS:
New GAP Online Module Helps Growers Evaluate Current Food Safety Practices; Resources for Fire Damage Recovery; Senate Passes Drought Relief Bill, Heads to House of Representatives; CAS Seeking Nominations for Award of Honor and the Oliver Atkins Award of Excellence; Luncheon Highlights Kid-Appeal of California Avocado Snacks; Future Culinary Trend Setters Join the California Avocado Throw Down; Consumer Ads Designed to Spur Demand for California Avocados; Baja Fresh and La Salsa Showcase California Avocados; CAC Staff Broaden Their Network with Women in the Global Produce Supply Chain

Greensheet Archive May, 2014

TOPICS:
New 2012 Census of Agriculture Reveals California Led the Nation in Agricultural Sales Dollars; Learn About the Latest Developments in Avocado Rootstocks; Organic Pest Management and Plant Health Seminar; Irrigation, Salinity Management and New Tree Planting Demonstration June 26; Thousands of Avocado Fans from Across the U.S. Attend Fallbrook Avocado Festival; Avocado Breakfast and Snack Recipes a Success at California Dietetic Association Conference; Fresh California Avocados Featured in Habit Burger and Shari’s this Spring; CAC RMDs Connect with 1,200 Key Industry Decision Makers
TOPICS:
CAC’s Annual Grower Crop Estimate Survey: Responses Due May 7; Two Alternate Handler Vacancies on CAC’s Board of Directors; CAC’s Annual Meeting Presentation Available; Avocado Demonstration Part of UCCE Day of Celebration; Drought Assistance Available for Avocado Growers; Avocado Inspection Committee Vacancies; @CA_Avocados Listed as must-follow Instagram Page by Popular Website; California Fresh Snacking Recipe Brochure Available; Consumer Advertising Campaign Promotes Premium Attributes of California Avocados; POS Materials Encourage Consumers to Choose California Avocados Throughout the Season

Greensheet Archive April, 2014

TOPICS:
Avocado Problem Solver Field Guide Survey; GAP Rebate Deadline for First-time Submissions: April 30; CAC Continues to Advocate for Growers During Drought Emergency; PSHB Exploration in Vietnam; CAC Launches 2014 Season with 100-calorie Avocado Snack Recipes; CAC's First Consumer Blog Launched; Spring Avocado Recipe Page Has a Fresh Look; Foodservice Chains' Limited-time-offers Kick Off California Avocado Season; Networking, Awards and Opportunities at the Produce for Better Health Annual Conference; Retail Merchandising Director Meetings with Retailers Build California Avocado Sales Momentum
TOPICS:
California Avocado Commission 2012-13 Annual Report Now Available; From the Grove Spring 2014 Issue Now Available Online; Update Concerning Commercial Avocado Grove PSHB Find; Upcoming PSHB and Fusarium Dieback Professional Development Training; Clarification of Clean Water Exclusions and Exemptions for Agriculture; Drought’s Effect on Soil Toxins; Control Castor Bean for Polyphagous Shot Hole Borer Management; Harnessing the Celebrity of Artisan Chefs to Build California Avocado Awareness; Avocado Breakfast Inspiration for American Culinary Federation Attendees; Retail Trade Ad Campaign Launches in Early April

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