The Greensheet

The Greensheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The Greensheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive October, 2014

TOPICS:
FSMA to be Reviewed by FDA; Second Round of SWEEP Applications Being Accepted; Look for Your Official CAC Election Packets; Polyphagous Shot Hole Borer / Fusarium Fungus Found in Commercial Avocado Grove in Escondido, CA; California Avocado Commission Engages Consumers at Chipotle Event; Labor Day Feature Ads Drive End-of-Summer California Avocado Sales; Breakfast Twitter Chat Generates 1.9 Million Impressions

Greensheet Archive September, 2014

TOPICS:
2014 District Grower Meetings This Week; Growers Encouraged to View Pine Tree Ranch Progress During Ventura County Farm Day; Online Breakfast Promotions Drive Website Traffic and Social Media Activity; Blogger Ambassadors Generate Millions of Unique Website Visits Per Month; Labor Day Promotions Drive End-of-Summer Sales; Late Summer Avocado Menu Items Featured from the West Coast to the Midwest
TOPICS:
2014 District Grower Meetings; CDFA Releases Pest Management Environmental Impact Report; Public Member Vacancy on CAC's Board of Directors; Togo’s and Which Wich Sandwich Chains Promote Fresh California Avocados; September Digital Ads Will Bring Avocado Breakfast Recipes to the Fore; SRDs Inspire Consumers to Incorporate California Avocados into Their Diet; Foodservice Chain Representatives Inspired by Two Unique Avocado-Tasting Events; CAC Connects with Key Southern California Retailers

Greensheet Archive August, 2014

TOPICS:
Californians Will Vote on Governor Brown’s $7.5 Million Water Bond; Pesticide Strategies and Organic Practices Seminar Materials Available; Social Media Channels Drive Increased Loyalty to California Avocados; Nearly 380,000 Social Media Impressions Generated by FitBloggin’ Conference; California Avocado Promotions and Tastings Receive High Marks at PMA Foodservice Expo
TOPICS:
Two-part Seminar Addresses Pesticide Resistance, New Tools and Organic Practices; Avocado Commission Leads Appeal at Metropolitan; Agricultural Employers Face Stiff Penalties for Not Providing Heat Recovery Periods; Important New Farm Bill Conservation Compliance Requirements; Nutrient Management Seminar; California Avocado Growers Engage with Consumers at Cultivate Event; 4th of July Avocado Recipes Featured on SeriousEats.com; August Advertising Promotes Premium Message and Avocado-centric Breakfast Recipes; Artisan Chef Media Dinner Garners More Than 76,000 Impressions; Commission Networks with Top 200 Chain Restaurant Decision-makers; California Avocados Featured at Upscale Manhattan A&P Retail Outlets; Avocado Ripening Workshop Held at New Jersey Warehouse

Greensheet Archive July, 2014

TOPICS:
2014 CAC General Election Nomination Forms; Commission Leads Appeal of Metropolitan Board; House Passes Bill for Permanent Bonus Depreciation Measures; State Water Efficiency and Enhancement Program Deadline Extended to July 29; Immigration Reform Unlikely Amid Opposition to New Border Legislation; USDA Website Provides Information for New Farmers; Registration Open for Sustainable Ag Expo; California Avocados Featured in Bristol Farms’ 4th of July Themed Menu; 4th of July Could Be Largest Consumption Event of the 2014 Season; Registered Dietitian Ambassadors Showcase California Avocados on TV; Over 1,500 California Subway Stores to Feature California Avocados; Albertsons Celebrates 75th Anniversary with California Avocados
TOPICS:
Materials from Recent Irrigation, Salinity and New Tree Planting Seminar Available; New Workshop Addresses Risk Management During the Drought; California Avocados Featured in Cooking School Memorial Day Menu; July Advertising Designed to Keep Demand High After the Holiday; Avocado Fans Get “A Look Behind the Label”; Over 500,000 Social Media Impressions Generated Thanks to Bloggers; CAC Discusses Profitable Options for Healthy Menu Items Using California Avocados; Summer Promotions in Fast Casual Chains Encourage Consumers to Enjoy California Avocados when Dining Out or Dining In; Retail Produce Executive Addresses Consumers’ Most Common Avocado Questions

Greensheet Archive June, 2014

TOPICS:
LA Times Features Article about PSHB Threat to Southern California; Ways and Means Committee Provides Tax Relief for Growers; FY 2015 Agriculture Funding Moves Forward; More than 220,000 Impressions and 2,000 Contest Entries Mark Successful Cinco de Mayo Campaign; 4th of July Campaign Set to Launch; Grove Media Tour Brings California Avocado Hand-Grown Story to Life; Innovative California Avocado Dishes Featured at Two Chicago Culinary Industry Events
TOPICS:
New GAP Online Module Helps Growers Evaluate Current Food Safety Practices; Resources for Fire Damage Recovery; Senate Passes Drought Relief Bill, Heads to House of Representatives; CAS Seeking Nominations for Award of Honor and the Oliver Atkins Award of Excellence; Luncheon Highlights Kid-Appeal of California Avocado Snacks; Future Culinary Trend Setters Join the California Avocado Throw Down; Consumer Ads Designed to Spur Demand for California Avocados; Baja Fresh and La Salsa Showcase California Avocados; CAC Staff Broaden Their Network with Women in the Global Produce Supply Chain

Greensheet Archive May, 2014

TOPICS:
New 2012 Census of Agriculture Reveals California Led the Nation in Agricultural Sales Dollars; Learn About the Latest Developments in Avocado Rootstocks; Organic Pest Management and Plant Health Seminar; Irrigation, Salinity Management and New Tree Planting Demonstration June 26; Thousands of Avocado Fans from Across the U.S. Attend Fallbrook Avocado Festival; Avocado Breakfast and Snack Recipes a Success at California Dietetic Association Conference; Fresh California Avocados Featured in Habit Burger and Shari’s this Spring; CAC RMDs Connect with 1,200 Key Industry Decision Makers

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