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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive December, 2014

TOPICS:
Commission December GAP Workshops Postponed; CAC to Host PSHB Meetings for Growers; PSHB Update; Program Seeks Avocado Growers to Help Curb Declining Bee Population; Worker Compliance for Both H-2A and Non-H-2A Employees; Whole-Farm Revenue Insurance Protection Now Available; Whole Foods Market® Launches Responsibly Grown Produce Rating System; CAC’s Marketing Manager Attends PMA Management Conference; SRDs Given In-depth Look at Versatility and Usage of California Avocados at Fresh Summit; CaliforniaAvocado.com Reports Highest Web Traffic Since Launch

Greensheet Archive November, 2014

TOPICS:
PSHB Update; CAC Board Approves GAP Rebate and Integration of Primus Ranch Audit with CAC-GAP Program; 2014 CAC General Election Results; Help Combat Hunger in California; Small Farm Conference Scholarships Available; New Book Focuses on Frost Protection; Ban on Groundwater Wells Approved in Ventura County; CAC Booth Is a Hit at PMA Fresh Summit; Contest Challenges Retailers to Merchandise CA Avocados Throughout the Season; California Avocado Online Marketing Corner
TOPICS:
PSHB Update; New Climate Hub Website Provides Grower Resources for Dealing with CA Climate Changes; Disappointing Results In Uniconazole-P Field Trials; CAC Receives Marketing Excellence Award; More than 2,500 Shoppers Sample California Avocados at Rouse’s Stores; Registered Dietitians’ Avocado-centric Breakfast, Snack and Back-to-School Recipes Garner 91,000 Impressions

Greensheet Archive October, 2014

TOPICS:
PSHB and Fusarium Dieback Seminar Materials Available; Fall 2014 From the Grove Available Online; CAC Serves as Go-to Resource during the Largest Ever Morro Bay Avocado Festival; CA GROWN Features CA Avocado Giveaway; CAC’s Cece Krumrine Named New England Produce Person of the Year; Commission Connects with New England Retailers at Expo; CAC Retail Marketing Staff Changes Announced
TOPICS:
FSMA to be Reviewed by FDA; Second Round of SWEEP Applications Being Accepted; Look for Your Official CAC Election Packets; Polyphagous Shot Hole Borer / Fusarium Fungus Found in Commercial Avocado Grove in Escondido, CA; California Avocado Commission Engages Consumers at Chipotle Event; Labor Day Feature Ads Drive End-of-Summer California Avocado Sales; Breakfast Twitter Chat Generates 1.9 Million Impressions

Greensheet Archive September, 2014

TOPICS:
2014 District Grower Meetings This Week; Growers Encouraged to View Pine Tree Ranch Progress During Ventura County Farm Day; Online Breakfast Promotions Drive Website Traffic and Social Media Activity; Blogger Ambassadors Generate Millions of Unique Website Visits Per Month; Labor Day Promotions Drive End-of-Summer Sales; Late Summer Avocado Menu Items Featured from the West Coast to the Midwest
TOPICS:
2014 District Grower Meetings; CDFA Releases Pest Management Environmental Impact Report; Public Member Vacancy on CAC's Board of Directors; Togo’s and Which Wich Sandwich Chains Promote Fresh California Avocados; September Digital Ads Will Bring Avocado Breakfast Recipes to the Fore; SRDs Inspire Consumers to Incorporate California Avocados into Their Diet; Foodservice Chain Representatives Inspired by Two Unique Avocado-Tasting Events; CAC Connects with Key Southern California Retailers

Greensheet Archive August, 2014

TOPICS:
Californians Will Vote on Governor Brown’s $7.5 Million Water Bond; Pesticide Strategies and Organic Practices Seminar Materials Available; Social Media Channels Drive Increased Loyalty to California Avocados; Nearly 380,000 Social Media Impressions Generated by FitBloggin’ Conference; California Avocado Promotions and Tastings Receive High Marks at PMA Foodservice Expo
TOPICS:
Two-part Seminar Addresses Pesticide Resistance, New Tools and Organic Practices; Avocado Commission Leads Appeal at Metropolitan; Agricultural Employers Face Stiff Penalties for Not Providing Heat Recovery Periods; Important New Farm Bill Conservation Compliance Requirements; Nutrient Management Seminar; California Avocado Growers Engage with Consumers at Cultivate Event; 4th of July Avocado Recipes Featured on SeriousEats.com; August Advertising Promotes Premium Message and Avocado-centric Breakfast Recipes; Artisan Chef Media Dinner Garners More Than 76,000 Impressions; Commission Networks with Top 200 Chain Restaurant Decision-makers; California Avocados Featured at Upscale Manhattan A&P Retail Outlets; Avocado Ripening Workshop Held at New Jersey Warehouse

Greensheet Archive July, 2014

TOPICS:
2014 CAC General Election Nomination Forms; Commission Leads Appeal of Metropolitan Board; House Passes Bill for Permanent Bonus Depreciation Measures; State Water Efficiency and Enhancement Program Deadline Extended to July 29; Immigration Reform Unlikely Amid Opposition to New Border Legislation; USDA Website Provides Information for New Farmers; Registration Open for Sustainable Ag Expo; California Avocados Featured in Bristol Farms’ 4th of July Themed Menu; 4th of July Could Be Largest Consumption Event of the 2014 Season; Registered Dietitian Ambassadors Showcase California Avocados on TV; Over 1,500 California Subway Stores to Feature California Avocados; Albertsons Celebrates 75th Anniversary with California Avocados

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