Marketing News

California Avocados Showcased at 2017 Flavor Experience Conference

  • Sep 14, 2017

Marketing, culinary, menu development and purchasing executives gathered at the Marriott Newport Beach Spa and Resort Hotel from August 14 – 16 for the 2017 Flavor Experience Conference. The California Avocado Commission (CAC) sponsored the event and members of the foodservice team participated.

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Supermarket Dietitians Share Their Love of California Avocados in Targeted Retailers

  • Sep 12, 2017

For shoppers, Supermarket Dietitians (SD) serve as a trusted resource for nutritional information and usage ideas — be it in the store, on social media, in print or on the television. To ensure consumers have a variety of California avocado recipes and information available to them, the California Avocado Commission partners with targeted retail SDs on a wide range of promotional activities...

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Commission’s Social Media Posts Reach More Than 2.2 Million at the End of Summer

  • Sep 05, 2017

To ensure California avocado fans enjoy their favorite premium fruit before autumn returns, the California Avocado Commission highlighted the closing of the California avocado season on its social media channels from the end of July through August.

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California Avocado Commission Garners more than 377 Million Online, Print and Broadcast Media Impressions

  • Aug 28, 2017

Throughout the California avocado season, the California Avocado Commission (CAC) shares a wide range of content across online, print and broadcast channels to promote the seasonality of fresh, premium California avocados and their versatility in a variety of dishes, meals and recipes.

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Innovative California Avocado Menu Concepts Showcased at PMA Expo

  • Aug 22, 2017

Members of the California Avocado Commission team attended the Produce Marketing Association (PMA) Foodservice Conference and Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus.

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Commission Engages with Key Southern and Northern California Retailers at FPFC Expo

  • Aug 11, 2017

On July 18, more than 1,700 retail, foodservice and produce industry representatives gathered for the Fresh Produce and Floral Council SoCal Expo. Members of the California Avocado Commission met with targeted decision makers to discuss California avocado promotions in preparation for the 2018 season.

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