To ensure consumers associate California avocados with America’s summer holidays the California Avocado Commission (CAC) shared summer-friendly avocado recipes, educational content and store location information on social media and digital channels.
California Avocado Commission staff met with chain menu developers and R&D decision-makers at the 2017 International Corporate Chef Association 15th Annual Summit in Portland, Oregon from June 25 – 28.
California avocado grower — and Grammy-award winning musician — Jason Mraz invited the California Avocado Commission (CAC) to his 40th birthday celebration concert at the Hollywood Bowl.
While consumers increasingly associate avocado dishes with summer, some may be unaware that June is California Avocado Month. To broaden awareness of California Avocado Month and encourage consumers to enjoy the fruit during the height of its season, the CAC utilized its social media platforms to share recipes, events, nutritional information and live demonstrations with fans.
Retailers Celebrate California Avocado Month with Contests, Cross-promotions and Special In-store Events
Throughout the month of June, targeted retailers across the state celebrated California Avocado Month with a variety of unique events, demos, contests and recipes showcasing how easily the fresh local fruit can be incorporated into summertime meals and holiday menus.
As part of the dineL.A. "Summer Road Trip," California avocados will be featured at some of the best restaurants in the city, and media and influencer coverage of the event will provide broad exposure for the premium California avocado brand.