Marketing News

Gelson’s Markets and Mollie Stone’s Generate Big Game Excitement with California Avocados

  • Mar 03, 2018

As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus.

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Commission Participates in Healthy Menus Collaborative Foodservice Event

  • Jan 30, 2018

CAC attended the Culinary Institute of America Healthy Menus R&D Collaborative event, which brings together industry members interested in advancing critical health and wellness initiatives with healthy menu options.

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2017 Avocado Tracking Study Results

  • Jan 15, 2018

The California Avocado Commission has utilized consumer tracking studies for more than 20 years to assess consumer preferences, attitudes and usage of the fruit. The 2017 Avocado Tracking Study, conducted online by Temra Wald Consulting, was completed by nearly 2,000 adult avocado purchasers.

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California Avocado Social Media Posts Keep Fans Engaged During the Off-season

  • Jan 12, 2018

Throughout the year, even during the off-season, California avocado fans are eager for new avocado usage ideas they can incorporate into their meals, holiday menus and share with friends on social media channels.

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California Avocado Commission Dashboard 2016-17 Year-End Update

  • Dec 27, 2017

The key performance indicators detailed in the California Avocado Commission’s 2016-17 Dashboard Year-End Update report indicate that CAC’s marketing programs met or exceeded expectations for the year.

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Commission’s Data-based Retail Strategies Drive Effective Category Management

  • Dec 22, 2017

The California Avocado Commission has long relied on retail sales data to examine the California avocado market, as well as identify opportunities and challenges that affect sales of the fruit and to inform strategies, plans and programs designed to optimize grower returns. The Commission also utilizes that data to engage with its retail partners. Learn more.

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