Image In This Issue Chair's Report: To Pick, or Not to Pick Ken Melban Executive Notes: USDA’s Mexico Avocado Inspections and HAB Assessment Rate Terry Splane Executive Notes: 2025 Marketing Plan Preview The Evolving Consumer: CAC Market Research Data Provides Insights 2024 California Avocado Acreage Report Available Online Better Growing: Preparing for Cold Winter Conditions 2024 California Avocado Marketing Key Performance Indicator Report Post-Fire Grove Management and Recovery Winter 2024/25 Featured California Avocado Recipes Handlers' Report: Avocado Season Shaping Up Well for California Growers SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
