GreenSheet | August 16, 2023

The UC Davis Nitrogen and Irrigation Initiative research and extension program seeks feedback from California avocado growers to evaluate the effectiveness of extension services provided by the University of California. Learn more.

The Resource Conservation District of San Diego is hosting an Irrigation Efficiency Workshop that will be tailored for producers using drip irrigation systems and provide information concerning how growers can obtain a free irrigation assessment of their farm.

To create anticipation for — and sustain interest in — the fresh California avocado season among Premium Californians, the California Avocado Commission runs a targeted social media campaign across its channels throughout the year to reinforce the California avocado campaign messaging, keeping California avocados top of mind and encouraging brand preference.

To generate excitement for California Avocado Month, the California Avocado Commission’s public relations campaign showcased new recipes specially crafted by Chef Brooke Williamson that invited consumers, retailers and media members alike to celebrate and enjoy the Golden State fruit. Learn more.

To expand its target base of restaurant contacts and cement existing relationships that lead to future promotion opportunities, the California Avocado Commission sponsored and participated in two California Restaurant Association Regional Chapter Mixers in Orange County and Los Angeles County.