Commission
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OUR VISION
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
OUR MISSION
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
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Mar 14, 2023
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month.
Feb 8, 2023
The California Avocado Commission has three alternate producer seats available on the CAC Board of Directors for districts 1, 3 and 5. The vacancies will be filled by a majority vote of the Board at a meeting held on March 14 and those appointed will serve through October 31, 2023.
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Jan 18, 2023
The California Avocado Commission’s Winter 2022 edition of From the Grove is now available online. The publication covers a range of business, marketing, legislative and research topics of interest to the California avocado industry.
Jan 15, 2023
The California Avocado Commission Board of Directors is hosting district meetings in an effort to engage with grower constituents and participate in open dialogue and conversation about the future of the California avocado industry. On Tuesday, January 31, the Commission will host a District 2 Commissioner Grower Meeting in-person in Fallbrook, CA and online via Zoom.
Dec 30, 2022
In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.
Dec 22, 2022
The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.
Dec 22, 2022
A copy of the presentation from the December 20 California Avocado Commission GEM Forum is available online.
Dec 14, 2022
As GEM production continues to grow in California, the California Avocado Commission encourages California avocado growers to attend its free webinar: the Future of GEM in California. The webinar takes places on December 20. Learn more.
Nov 15, 2022
The Fall 2022 issue of From the Grove is now available on the California avocado growers website. View the highlights of the newly released issue.
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Oct 31, 2022
Ken Melban, who joined the California Avocado Commission in 2011 as director, issues management, has been promoted to vice president of industry affairs and operations. Learn more.