Image In This Issue Handlers' Report California Avocado Promotions at Retail Brand Advocates Continue to Generate Awareness and Educate Consumers About California Avocados The University of California Avocado Breeding Program Showcasing California Avocados in Unique Foodservice Menu Presentations Chair's Report The Many Facets of the GEM Avocado Commission’s Public Relations Program Inspires Brand Loyalty Among Targeted Consumers, Foodservice Operators, Retailers and Industry Members SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April