GreenSheet | September 16, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

CAC Launches Sustainability Webpage

  • Sep 03, 2021

The California Avocado Commission has launched a webpage to showcase the sustainability practices of California avocado growers. The information illustrates how California avocado growers are good stewards of the land as well as contributing members of their communities.

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Recording of CAC Avocado Nitrogen and Fertility Webinar Available Online

  • Sep 03, 2021

Recently, the California Avocado Commission hosted the “Avocado Nitrogen and Fertility Considerations Webinar” for members of the industry. A recording of the webinar is now available on the Commission’s YouTube page.

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Ventura County Hosting Small-group Outdoor Wildfire Prevention Workshops

  • Sep 15, 2021

The Ventura County Resource Conservation District is hosting a series of private, small-group Outdoor Wildfire Prevention Workshops focused on helping attendees better prepare for wildfires. The 30-minute workshops will take place September 25 from 9:00 a.m. – 3:00 p.m.

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Pandemic Response and Safety Grant Program to Begin Accepting Applications

  • Sep 13, 2021

The U.S. Department of Agriculture has made $650 million in funds available for the Pandemic Response and Safety Grant program. This program will provide financial assistance to small businesses in certain commodity areas, including specialty crop producers, as well as distributors.

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USDA Risk Management Agency Improves Whole-Farm Revenue Protection Plan

  • Sep 02, 2021

The Whole-Farm Revenue Protection plan provides risk management safety for all commodities on a farm with up to $8.5 million in insured revenue. To improve the flexibility of the plan and farmers’ access to it, the USDA’s Risk Management Agency has revised the plan beginning with crop year 2022.

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California-based Restaurant Chains Leverage California Avocado Season to Promote Freshness on the Menu

  • Sep 14, 2021

According to Menu Matters, almost 90% of consumers believe restaurants with California avocados on the menu feature fresh and high-quality ingredients. Promoting California avocados on the menu during California avocado season provides a halo effect for restaurant chains that partner with the California Avocado Commission and showcase the fruit during its peak availability.

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Retail Partnerships Help Commission Share the California Avocado Experience

  • Sep 06, 2021

To show support for retailers carrying California avocados and help them promote the availability of the fruit during peak season, the California Avocado Commission reached out to select retail dietitians, retail cooking school directors and retailers to help them align their promotions with California Avocado brand messaging that would pique the interest of their customers.

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