The California Avocado Commission will host a virtual field day concerning Avocado Branch Canker disease on Thursday, September 17, at 3:30 p.m. The virtual seminar will consist of two presentations by Dr. Themis Michailides, University of California Kearney Agricultural Center and Dr. Liz Dann, University of Queensland, followed by a question-and-answer session.
The Housing for Harvest program provides safe, temporary hotel housing for agricultural workers who test positive, or were exposed to COVID-19. Programs are now in place in Riverside and Santa Barbara Counties.
On September 8 the California Avocado Commission launched a California avocado merchandise shop to sell California avocado-branded merchandise online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand via its aficionados.
Blogger partners provide the California Avocado Commission (CAC) with an entertaining and informative means of connecting with consumers interested in health, wellness and lifestyle trends. This year, CAC selected 11 individuals to participate in its blogger advocate program, carefully selecting bloggers with compelling storytelling capabilities, a knack for capturing beautiful photography and an existing love for the fruit that could be genuinely woven into the bloggers’ content and shared with their loyal followers.