GreenSheet | October 1, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

California Avocado Commission to Host Virtual Annual Meeting

  • Sep 30, 2021

To ensure interested parties can learn more about the California Avocado Commission’s marketing programs and the activities staff has conducted in 2021, the Commission will host a virtual 2021 CAC Annual Meeting.

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Virtual CAS Annual Meeting to Cover Topics of Interest to California Avocado Growers

  • Sep 17, 2021

On October 15, the California Avocado Society will host a virtual Annual Meeting from 10:00 a.m. – 12:30 p.m. The meeting will cover a range of current topics that are of great interest to California avocado growers. The meeting will consist of:

Virtual tours of three California avocado groves to learn about:

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Free Webinar Assists Growers in Applying for Pandemic Cash Relief by October 12 Deadline

  • Sep 29, 2021

The deadline to apply for the Corona Financial Assistance Program 2 has been extended to October 12. To assist interested CFAP2 applicants, Interfaith Food is hosting a free webinar to provide information on how to apply.

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Wildfire Prevention Virtual Speaker Series

  • Sep 17, 2021

In light of the continuing threat of wildfires, the Ventura County Resource Conservation District is hosting a free wildfire prevention and education speaker series.

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California Avocado Fertility Seminar Materials Available Online

  • Sep 22, 2021

The California Avocado Commission recently hosted an Avocado Fertility: Right Time, Right Source, Right Rate, Right Place webinar. A video recording of the webinar, as well as a copy of Dr. Danny Klittich’s presentation are available on the California avocado growers website.

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2020-21 Retail California Avocado Summer Promotions

  • Sep 28, 2021

During the summer, the California Avocado Commission worked with major retailers on in-store promotional opportunities and integrated social media campaigns to drive awareness of California Avocado availability. Partnerships such as these help the Commission secure distribution opportunities, expand brand awareness, create a sense of urgency among consumers to enjoy the fruit during its peak season and broaden usage of the fruit among targeted audiences.

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Consumers Share Their Love of California Avocados on Social Media

  • Sep 20, 2021

Social media platforms provide the California Avocado Commission with creative opportunities to engage with existing fans and reach new targeted audiences while reinforcing key California avocado messages during the peak season. 

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