GreenSheet | October 1, 2020

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Economic Impact Studies Demonstrate How California Avocado Industry Strengthens State’s Economic Climate

  • Sep 24, 2020

The California Avocado Commission retained the Tootelian Company to conduct an assessment of the economic impact California avocado growers and handlers have across the state and within avocado-producing counties. Copies of the statewide and individual county reports are now available online. Read some of the highlights.

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Managing Avocado Heat Damage

  • Aug 20, 2018

The following article discusses how avocado trees adapt to heatwaves, damage that can be caused by these events and what California avocado growers can do to aid the recovery of heat-damaged trees in their groves

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PPE Available for Agricultural Workers in Santa Barbara and San Diego Counties

  • Sep 30, 2020

The Santa Barbara County Agricultural Commissioner’s Office has a variety of personal protection equipment (PPE) currently available to assist members of the agricultural industry. Supplies are limited and availability is temporary

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California Avocado growers now eligible for CFAP 2 payments

  • Sep 18, 2020

President Donald J. Trump and U.S. Secretary of Agriculture Sonny Perdue announced up to an additional $14 billion dollars for agricultural producers who continue to face market disruptions and associated costs because of COVID-19. Signups will begin Monday, September 21 and run through December 11, 2020, for this next round of Coronavirus Food Assistance Program payments.

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California Avocado Commission to Host Pine Tree Ranch Grower Open-House

  • Oct 01, 2020

Pine Tree Ranch has many projects progressing this year and, due to COVID-19, we have been unable to hold our usual meetings. On October 15, the California Avocado Commission is hosting an Open House for members of the avocado industry. Visitors can take a walk around the ranch and check in on fall flush, fruit sizing, tree growth, and research project progression. There will be no formal program.

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Avocado Branch Canker Virtual Field Day Video and Materials Available Online

  • Sep 23, 2020

On September 17, 2020 avocado researchers and industry members from around the world joined the California Avocado Commission’s Avocado Branch Canker Virtual Field Day to review some of the latest research concerning this ubiquitous disease and pose questions to two of the world’s leading researchers. Presentations and a recording of the event are now available. 

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San Diego and Ventura Counties Launch Lodging Programs for Agricultural Workers Affected by COVID-19

  • Sep 23, 2020

To assist agricultural workers who have tested positive for COVID-19 or who may have had close contact with someone who tested positive, San Diego County and Ventura County have initiated temporary housing programs so individuals can safely isolate or quarantine.

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Fall 2020 Issue of From the Grove Available Online

  • Sep 28, 2020

The Fall 2020 issue of From the Grove is now available online. Highlights from the issue are available here.

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Super Duper Burgers and Mixt Promote Fresh California Avocados During Peak Season

  • Sep 22, 2020

Two California-based restaurant chains encouraged diners to take advantage of peak California avocado season by venturing out and picking up unique California avocado menu items at one of their locations. Thirteen Mixt locations across the state and a dozen Super Duper Burgers locations in Northern California showcased the fruit during peak California avocado season.

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“California Avocado Summer at Home” Public Relations Program Secures More Than 60 Million Impressions

  • Sep 28, 2020

With social distancing guidelines in place across the state, the California Avocado Commission found a new way to “host” California avocado tasting events for key West Coast media members and influencers — delivering stunning three-course California avocado-centric meals to their doorsteps. This launched the Commission’s California Avocado Summer at Home public relations campaign, which secured more than 60 million media impressions.

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