The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission ascertain and address the challenges growers face and to accurately predict the flow of avocados to market. Growers are highly encouraged to complete the survey.
At the end of each California avocado season, the California Avocado Commission utilizes AMRIC data to analyze and compare FOB pricing for California avocados and imported fruit within and outside California, and collects the data in the Tiered Account program to measure the overall timing and performance of CAC’s marketing efforts and adjust them as needed.
Ag Order 4.0, which addresses waste discharge requirements for irrigated lands, is now in effect after being approved by the Central Coast Water Board. The Ag Order’s requirements are designed to minimize nutrient, pesticide and sediment discharges to surface water as well as protect riparian and wetland habitats.
With the GEM® avocado variety acreage increasing in California groves and gaining increased popularity as a point of discussion with retailers, the California Avocado Commission has added the GEM® variety to the CaliforniaAvocado.com website and updated the avocado variety browser on the consumer website.
As California avocado growers begin harvesting fruit, in-store and digital promotions by retail chains generate excitement among consumers that boost spring sales volume and build a powerful momentum to help move a higher volume of fruit during the peak season.